To be Noble Purpose Driven vs. Quota Driven; It Makes all the Difference

IRVING, TX, March 12, 2013

Just when they thought things couldn't get any worse, business owners and managers are now seeing a significant depreciation in employee morale. Once again, it's the United States economic crisis that's to blame. With that said, while business leaders cannot control the impact the economy has on their employees' overall lives, the elite leaders are taking steps designed to boost confidence in their organization and inspire productivity. Michele Murphy, Owner of Extension Marketing, Inc., is certainly one of these leaders.

"Low employee morale, regardless of its cause, is infectious, and company leaders must take proactive steps to improve their employees' outlook," says Grant Gulledge, Owner of G2 Marketing, Inc., a protege Owner produced by Murphy. Interestingly, the majority of business leaders who have experienced a drop in their employees' morale have also stipulated revenue growth as their number-one priority. But to support growth objectives, elite business leaders understand that their employees must be fully aligned with an action-oriented mentality rather than merely focusing on bottom-line production.

According to Sacc Holiday, Assistant Manager for Murphy and imminent Owner in Houston, "The first step in tackling this issue is acknowledging it exists. The next step is motivating the workforce, which inspires confidence - thus increasing productivity across the board."

How are CEOs motivating their employees? Murphy suggests that the most effective ways to motivate her employees include financial rewards/benefits, communications/keeping employees informed, and a high quality of workplace culture.

Indeed, money talks, especially in a hard-hitting economy; however, a bonus or financial incentive is simply one potential method. Shane K., a top Account Executive within Gulledge's office in Nashville, has also had the opportunity to work in Dallas with Murphy. When asked for his opinion on the matter, he stated, "Savvy Owners like Murphy and Gulledge are generating energy within their companies by being transparent about their successes and failures while keeping the lines of communication open. They are challenging employees to set higher goals, empowering their hires, praising their efforts, and demonstrating their role in the company's future. These tactics may seem fundamental, but these basic strategies really do work."

While instilling the truest sense of equal opportunity, Murphy's employees represent numerous sociographic and educational backgrounds. Each employee is treated with the utmost respect and potentiality for ownership success.

Extension Marketing is a promotional marketing company that provide's client acquisition services for a wide range of home improvement clients. We create a synergy between our various clients and retailers that allow each the opportunity to touch all kinds of different customers that normally may not have been within reach.