Entertainment Advertising Renews Partnership With The Detroit Pistons For The 2010-2011 Season
Companies build on momentum from 2009 and look to even further enhance the fan experience
WESTLAND, MI, October 26, 2010
Entertainment Advertising and Palace Sports & Entertainment, today announced the renewal of their successful partnership with the re-launch of a community marketing campaign for one of Metro Detroit's most well respected professional sports teams: The Detroit Pistons of Auburn Hills, Michigan.The Detroit Pistons, in 2007 celebrated 50 years in the Motor City. The Pistons have always been known for its high standards and strong competitive teams including (3) Championship Banners from the years of 1989, 1990, and most recently 2004. Forbes magazine routinely ranks The Detroit Pistons as one of the most valuable NBA franchises.
Entertainment Advertising's one-of-a-kind referral marketing approach, which is currently used by dozens of professional and collegiate sports organizations, including The Los Angeles Dodgers, San Antonio Spurs, Florida Panthers, as well as many local companies such as Radisson Hotels, Subway Sandwiches, & Marco's Pizza will now help boost traffic and enhance brand loyalty while generating never-before tapped customers for the 2010-2011 regular season.
Through this unique partnership Entertainment Advertising will develop a special VIP promotional package that offers - free and discounted tickets - and introduce them to business communities across the Metro Detroit Area in the form of its signature Smart Circle Cards
"Our top priority is to make sure that the fan experience is as economical and as memorable as possible," said Ryan Bertschman, Director of Group Sales with Palace Entertainment. "Through Entertainment Advertising's innovative marketing technique, with the use of the experienced field teams, and the great value on the Smart Circle cards, we will be able to really penetrate the community and use advertising and marketing tactics in a way that blends directly into the lives of the most passive fans all the way to the most avid fans."
In addition to using the company's referral marketing solutions to help drive overall traffic and generate added awareness among existing and prospective customers, the campaign will give consumers in Metro Detroit more opportunities to take in additional games for less than they thought possible at such a great venue like The Palace at Auburn Hills.
"We are extremely proud of the opportunity to work with the Detroit Pistons and look forward to continuing our support to not only the Pistons but other local businesses throughout Michigan. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to their bottom line."
Through its affiliation with international referral marketing leader, Smart Circle International, Entertainment Advertising builds upon a proven marketing approach that has helped national and international consumer brands - from Embassy Suites Hotels to Professional sports teams - significantly improve their business. Entertainment Advertising's customized consumer promotions continue to help businesses throughout the Metro Detroit area build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.
About Entertainment Advertising
Established in 2000, Entertainment Advertising is an authorized Distributor of Smart Circle International, the dominant force in referral marketing worldwide. To speak with a Entertainment Advertising representative, please contact Human Resources at: 734.266.3397 or visit us on the web at: http://www.entadv.com
About Smart Circle International
Established in 1989, Smart Circle International is the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers.