"Building a Successful Dental Sleep Medicine Practice" Topic of Free Webinar on March 21 with Dr. Kent Smith, Diplomate, ABDSM and Hosted by Dr. Ira Shapira, Diplomate, AADSM

SEATTLE, WA, March 18, 2013 (Press-News.org) "Building a Successful Dental Sleep Medicine Practice" will be the topic of a free webinar on Thursday, March 21, presented by Dr. Kent Smith, Diplomate, ABDSM and hosted by Dr. Ira Shapira, Diplomate, AADSM, and founder of the I Hate CPAP Marketing Network. A second free webinar, "Latest Trends in Dental Sleep Medicine and Oral Appliances," will be presented by the doctors on Thursday, April 18.

"Forty million people in the US suffer from chronic long-term sleep disorders each year," said Dr. Shapira. "Today, dentists are working closely with physicians and other healthcare professionals to ensure the best patient solutions. These webinars are designed to help dental practices learn about the field and better serve the public."

To register for either of the free webinars, please visit http://www.academyofsleepmedicine.com.

Building a Successful Dental Sleep Medicine Practice
5:30 - 6:30pm (Central Time) Thursday, March 21
The first free webinar is designed for practices considering getting into the dental sleep medicine business and practices who want to expand their existing business. Topics for discussion include

- How large is the market? Why consider Dental Sleep Medicine as a part of your practice?

- What training do you need?

- What training does the staff need?

- How do you create a network of physicians and sleep labs for referrals?

- What about insurance and billing?

- What kind of marketing strategies should you consider?

- About the I Hate CPAP Marketing Network

- Training through 21st Century Dental

Latest Trends in Dental Sleep Medicine and Oral Appliances
5:30 - 6:30pm (Central Time) Thursday, April 18
The second free webinar is designed for dentists who are currently practicing dental sleep medicine. Topics for discussion will include:

- What is the current state of Dental Sleep Medicine?

- What's new from the research?

- What are the current trends in Dental Sleep Medicine?

- What's new in diagnostic options?

- What's new in treatment techniques and oral appliances?

- What's new insurance and billing?

- About the I Hate CPAP Marketing Network

- Training through 21st Century Dental

About Dr. Kent Smith
Dr. Kent Smith, the managing partner of 21st Century Dental - Dallas.IHateCPAP. He regularly lectures on sleep breathing disorders both nationally and internationally for study groups, dental laboratories, major meetings and A.W.A.K.E. groups. He also teaches Sleep Disordered Breathing Courses throughout the year in Dallas. For details or to register visit: http://www.21stcenturydental.com.

Dr. Smith has an accredited dental sleep medicine facility and also has a weekly radio show as "The Sleep Doctor" on 770 KAAM in the Dallas area.

He is an active member of the American Academy of Dental Sleep Medicine, the American Academy of Sleep Medicine, the International Association for Comprehensive Aesthetics, and the American Academy of Craniofacial Pain and the American Academy of Dental Practice Administration.

The I Hate CPAP Marketing Network
Both webinars will be moderated by Dr. Ira Shapira, the founder of the I Hate CPAP Marketing Network. Today, over 10,000 unique visitors each month are drawn to www.IHateCPAP.com. Why? Patients want to learn about alternatives to CPAP and find dentists to treat their snoring and sleep apnea.

That's why doctors from around North America and the United Kingdom are members of the program. They have found this Marketing Network to be a great way to grow a sleep medicine business, generate more neuromuscular and reconstructive cases and help save lives.

To learn about the three levels of membership, contact Ken@SaundersonMarketingGroup.com or call (206) 282-6858

"Only about 50% of the people prescribed CPAP use it regularly, because they can't tolerate the noise, the hose and the mask. So they stop using their CPAP and that decision could kill them," said Dr. Ira Shapira. "Patients coming to our website want a safe, effective and easy to use treatment for their snoring and sleep apnea."

Dr. Shapira noted that dentists are participating in the membership program because it "has proven to be at tremendous way to reach snoring and sleep apnea sufferers, the majority of whom have already been tested. Participating dentists also know the campaign is a great way to generate more neuromuscular and reconstructive cases."

Oral appliance therapy is much better tolerated by patients and treatment compliance is estimated at 90-95%, according to the American Academy of Dental Sleep Medicine. "Oral appliances for snoring and obstructive sleep apnea offer patients a treatment option that is safe, effective and easy to use," according to the National Sleep Foundation. Oral appliances are also approved by the FDA and health insurance usually covers treatment for apnea and other sleep disorders, according to a recent Washington Post story.

The www.IHateCPAP.com website conveniently connects patients with a select group of health professionals who are highly trained in treating OSA and a wide variety of sleep disorders.

"Our website provides patients with a solution to get tested get treated and get the freedom to sleep better," said Dr. Shapira.

Dr. Shapira points out that the online site and marketing program does not 'hate' CPAP, however many patients do which is why the site and program's name attracts thousands of patients and family members in search of a CPAP alternatives that can improve their sleep, health and prolong their lives.

For more information, visit www.IHateCPAP.com.