Lucentra Integrates Staff with KDBM International

MOORESTOWN, NJ, March 27, 2013 (Press-News.org) With the KDBM International merger finalizing on April 1, the Lucentra Corporation has been integrating more staff into the educational program. At the time the merger came into being, KDBM International had 65 employees working in its educational program. The company is focused on educational awareness and will be bringing that expertise to Lucentra.

The Lucentra Corporation is an international consulting company that helps business expand to other markets. Like Lucentra, KDBM International helps businesses expand to other markets, but concentrates more on teaching these businesses about the international markets they are preparing to go into. While KDBM International is primarily about teaching and Lucentra is about consulting, by merging with KDBM, Lucentra will start becoming more focused on education. Lucentra already educates its clients towards betterment, and as such will essentially keep the same capacity. But, in an effort to really expand educational benefit, Lucentra will be incorporating more educational leaders into its staff.

As an educational program, KDBM International highest revenue was $6 million. The human-interest awareness initiative was an essential part of KDBM. Further, the company had a focus on corporate responsibility, meaning a business coming to work and learn from KDBM would have a duty to be aware. The learning system focuses on making sure American businesses are not ignorant of what is outside of the U.S. A business, for example, would learn about several human-interest topic, including poverty, air and water pollution, and several others, and would have a duty to be respectful of each these things in future new markets.

The green initiative was one of the first examples of KDBM's influence. Lucentra incorporated the green initiative and asked that others do the same. This not, by any means, the only initiative of awareness Lucentra has taken on. Because KDBM has such a large focus on teaching others about cultural awareness, Lucentra will be doing so as well.

Lucentra will absorb this aspect of KDBM by adding a corporate cultural change mechanism. Lucentra already specializes in marketing businesses that want to explore outside of their markets. With the merger, Lucentra will prepare these businesses by showing them there are cultural differences in other markets that need to be recognized. This corporate change mechanism is in progress for the second quarter, which will commence in April.

Ms. Danielle Steffenhagen,
Staff writer,
Lucentra.

Lucentra is an international business consulting firm that specializes in marketing products and services in the global market place in equipping business entities and marketing their products or services into the global market place.