Waterproofing Company Takes the Nike+ FuelBand Underwater

SAN DIEGO, CA, April 04, 2013

No longer will swimmers be excluded from the fitness tracking trend. Waterfi, a San Diego based tech company, announced today that they have completely waterproofed the extremely succesful Nike+ FuelBand. Now swimmers, surfers, and triathletes can start racking up Nike Fuel points, even at depths up to 100 feet underwater.

The original Nike+ FuelBand was launched in February of 2012 to a large consumer demand and in turn, a short supply. A part of the wave of fitness quantifying trackers released in the last couple years, the Nike+ FuelBand separates itself from the pack by offering consumers measurement of their Nike Fuel score. The Fuel score is a clever idea from Nike that interprets movement in light of each persons unique body type, providing an easy way for friends to compare and compete regardless of physical build.

Waterfi, a company specializing in waterproofing normal, everyday gadgets such as Apple's iPod Shuffle and iPod Nano, saw the "water-resistant" Nike+ FuelBand and wanted to take it deeper. 100 feet deep underwater to be specific. Waterfi President Royce Nicholas explained "Waterfi is primarily about helping peo