Dogswell Introduces Enhanced Recipes & Packaging For Jerky Bars

LOS ANGELES, CA, April 17, 2013

DOGSWELL, a super premium brand of pet food and treats is launching improved recipes and fresh, vibrant packaging for their complete line of Jerky BarsTM. The new product contains more protein than before and features real food ingredients that pet parents can see. The company's new packaging design simplifies nutritional information and presents vivid, appetizing imagery that communicates the healthful nature of the treats.

Featuring eye-catching hues of orange and blue, the new Jerky BarsTM package design celebrates the product's wholesome ingredients: 85 percent animal protein, 15 percent fruits and veggies and NO "bad stuff" such as corn, wheat or soy. The new labeling also clearly identifies the added functional health benefits from ingredients like Flaxseed & Vitamins for skin and coat health and Glucosamine & Chondroitin for hip and joint health. In addition to these changes, DOGSWELL offers rich photographs of fruit, vegetables, meat and fish.

"We wanted to create new packaging that conveys the awesomeness of the improved product within," said DOGSWELL CEO Marco Giannini. "Our high protein, low glycemic bars, balanced with real fruits and veggies you can see, allow pet parents to give their pups treats they can feel good about feeding. We look forward to hearing our customers' feedback and expect an optimistic response."

Jerky BarsTM fresh flavors include: Chicken & Veggies, Lamb & Veggies, Salmon & Veggies and Turkey & Veggies. Jerky BarsTM are available for purchase online and in select retailers throughout the United States. For more information or to find a store that carries DOGSWELL near you, please visit http://www.dogswell.com.

About DOGSWELL
Founded in 2004, DOGSWELL is a Los Angeles-based company that creates low glycemic, super premium pet food and treats, free of any corn, wheat, soy or other fillers. DOGSWELL offers two lines of food, HAPPY HIPS / VITALITY and NUTRISCA Grain-Free, Potato-Free. DOGSWELL also has a wide variety of treats including Jerky, Jerky BarsTM, Jerky Strips, Raw Freeze Dried Bites and Jerky treats for cats. These products can be found in supermarkets, pet specialty stores and neighborhood pet retailers nationwide. For more information, please visit http://www.dogswell.com.