High street fashion retailer New Look is revolutionising the way they advertise by using style savvy customers and staff in the soon to launch '100 Days of Summer' campaign. Developing the trend for using real people, the popular store has taken the notion one step further by enlisting the help of 100 real girls and boys with real street style- more than any other brand has done before. The stylish group will feature in TV advertising which will air from 9th May 2011 as well as in press, billboards and online. The 'NewLookistas' as they are being dubbed, (New Look ...

Customers of Service USA, one of the leading providers of field consumer and business electronics warranty services in the United States and Canada, now have an easier way to get answers to many common questions online - the Service USA Customer Answer Center. "Our new Service USA Customer Answer Center enables our customers to instantly get answers to the most common questions about our products and services," said Will McCusker, J.D., President of Service USA Inc. "We've incorporated years of feedback and questions from our customers into the new center ...

McCusker & Company of the Caribbean, a leading provider of extended warranty protection development services, will be hosting an informative conference and seminar for clients and consumer electronic warranty retailers November 1-4 in San Juan, Puerto Rico. "This conference is a must attend for our clients and prospect clients in the consumer electronics warranty industry," said McCusker & Company President Will L. McCusker. "Not only will there be great information about warranty programs, but some of the hottest sales training, value added programs, ...

Middle school students who were offered healthier cafeteria food, more physical education and lessons about health choices improved their cholesterol levels and resting heart rates, according to research presented at the American Heart Association's Quality of Care and Outcomes Research 2011 Scientific Sessions. "This four-year school intervention in Ann Arbor, Mich., was designed to promote healthier lifestyle choices and it shows that programs like this could have long-term impact on obesity and other health risks," said Elizabeth A. Jackson, M.D., M.P.H., co-author ...

Earlier this year, Boston University researchers and collaborators conducted a mobile greenhouse gas audit in Boston and found hundreds of natural gas leaks under the streets and sidewalks of Greater Boston. Nathan Phillips, associate professor of geography and environment and director of BU's Center for Environmental and Energy Studies (CEES), and his research partners will present these and related findings at NOAA's Earth System Research Laboratory (ESRL) Global Monitoring Annual Conference, May 17-18 in Boulder, Colorado. Phillips and partners Picarro, Inc., Gas Safety ...

This release is available in German. The era of gas guzzlers that clatter through streets and pollute the air is over. Cars rolling off the assembly line today are cleaner, quieter and – in terms of their performance weight – more efficient than ever before. Nevertheless, development continues. Ever-stricter environmental regulations and steadily rising fuel costs are increasing the demand for cars that further reduce their impact on the environment. But customer demands are often tough for manufacturers to meet: car bodies should be safe yet light-weight and engines ...

Fungi play key roles in nature and are valued for their great importance in industry. Consider citric acid, a key additive in several foods and pharmaceuticals produced on a large-scale basis for decades with the help of the filamentous fungus Aspergillus niger. While A. niger is an integral player in the carbon cycle, it possesses an arsenal of enzymes that can be deployed in breaking down plant cell walls to free up sugars that can then be fermented and distilled into biofuel, a process being optimized by U.S. Department of Energy researchers. Published online ahead ...

(Boston) – Researchers from Boston Medical Center (BMC) and Boston University School of Medicine (BUSM) have identified unhealthy substance use as a risk factor for not receiving all appropriate preventive health services. The findings, which currently appear in BMJ Open, identify unhealthy substance use as a barrier to completion of mammography screening and influenza vaccination. Cancer and influenza are among the leading causes of mortality in the United States. Influenza is preventable, in part, through vaccination, and mortality from cervical, breast and colorectal ...

Biologists at UC San Diego have discovered that an important class of stem cells known as "induced pluripotent stem cells," or iPSCs, derived from an individual's own cells, could face immune rejection problems if they are used in future stem cell therapies. In today's advance online issue of the journal Nature, the researchers report the first clear evidence of immune system rejection of cells derived from autologous iPSCs that can be differentiated into a wide variety of cell types. Because iPSCs are not derived from embryonic tissue and are not subject to the federal ...

Toronto, ON – Facebook is well-known for connecting friends, publicizing events and allowing people ample space to procrastinate online. But recently, a scientist at the University of Toronto Scarborough (UTSC) helped illuminate a powerful new use for the social networking tool. In January, UTSC PhD candidate Devin Bloom helped conduct the first ichthyological survey on Guyana's remote Cuyuni River. Led by Oregon State University's Dr. Brian Sidlauskas, the goal was to find out which species of fish live in the Cuyuni and get a good estimate of their abundance. During ...

On April 3, 2011, The Spa on Green Street received a distinguished honor when they were announced as the grand winner of the new Les Nouvelles Esthetiques & Spa Award. Recognized for their excellence in the green/wellness category, The Spa on Green Street emphasizes the importance of preventative care, lifestyle changes, ongoing fitness programs, and environmental responsibility. Dedicated to the sustained health of their guests and the environment through education and individualized and group programs, The Spa on Green Street is committed to finding ways to improve ...

Two proteins that are abnormally modified in the brains of patients with Alzheimer disease collude, resulting in ill effects on the crucial energy centers of brain cells, according to new findings published online in Neurobiology of Aging. The research raises the possibility that pathological forms of two proteins, amyloid beta and tau, which make up the pathological hallmarks of the brains of Alzheimer patients – plaques and tangles – may work in tandem to decrease the survival of brain cells. The findings come as part of a bundle of results from several laboratories ...

CAMBRIDGE, Mass. -- In the 1980s and '90s, competition in the computer industry was all about "clock speed" — how many megahertz, and ultimately gigahertz, a chip could boast. But clock speeds stalled out almost 10 years ago: Chips that run faster also run hotter, and with existing technology, there seems to be no way to increase clock speed without causing chips to overheat. In this week's issue of the journal Science, MIT researchers and their colleagues at the University of Augsburg in Germany report the discovery of a new physical phenomenon that could yield transistors ...

Close your eyes for a moment, open your treasure trove of memories and take a step back in time to your childhood. Do you remember your grandfather gently scooping you up into his warm and comforting embrace? Or sitting by your grandmother's side as she lovingly baked pies chock full of delicious, juicy warm apples sprinkled with crumbly cinnamon bits? The bond between grandparents and their grandchildren seems to be a magical one, and now, a new article published in the April issue of Current Directions in Psychological Science, a journal of the Association for Psychological ...

A research article May 12 in Science demonstrates the use of computational methods to design new antiviral proteins not found in nature, but capable of targeting specific surfaces of flu virus molecules. One goal of such protein design would be to block molecular mechanisms involved in cell invasion and virus reproduction. Computationally designed, surface targeting, antiviral proteins might also have diagnostic and therapeutic potential in identifying and fighting viral infections. The lead authors of the study are Sarel J. Fleishman and Timothy Whitehead of ...

Most people who have had the experience of having pet animals in their houses have the gut feeling that the animals can "recognize" us. They seem to recognize our faces, our voices and our smell. One way or another, they respond to us differently from other people. Actually, this is not just a gut feeling. Numerous studies have shown that domesticated animals, such as honey bees, chickens, pigeons, sheep, dogs, llamas, penguins, seals, rabbits, horses, lizards and octopuses, can recognize humans individually. The common thing among these animals is that they are exposed ...

Written on the moon's weary face are the damages it has endured for the past 4-1/2 billion years. From impact craters to the dark plains of maria left behind by volcanic eruptions, the scars are all that remain to tell the tale of what happened to the moon. But they only hint at the processes that once acted—and act today—to shape the surface. To get more insight into those processes, Meg Rosenburg and her colleagues at the California Institute of Technology, Pasadena, Calif. put together the first comprehensive set of maps revealing the slopes and roughness of the moon's ...

Recent Landsat satellite data captured by the USGS and NASA on May 10 shows the major flooding of the Mississippi River around Memphis, Tenn. and along the state borders of Tennessee, Kentucky, Missouri, and Arkansas as seen from 438 miles above the Earth. The flood crest of 47.87 feet on May 10, is the second highest rise in recent history; the highest being 48.7 feet in 1937. Five counties surrounding Memphis have been declared disaster areas, and the costs of the flooding are expected to approach $1 billion. The Mississippi River crest continues to move south and ...

Imajin Books is pleased to announce the release of Under a Texas Star, a historical western romance by Alison Bruce that is already receiving rave reviews. Midwest Book Review calls it, "A delightful Western tale that blends engaging adventure with spirited romance. Reminds me of Louis L'Amour novels." Award-winning author Phyllis Smallman says, "This is a rollicking adventure and Marly Landers is a girl with True Grit." So what's Under a Texas Star about? Disguised as a boy, Marly joins a handsome Texas Ranger in the hunt for a con man and they ...

Much about autism is unknown, but researchers from the University of Rochester Medical Center (URMC) are working to learn more about the neurodevelopmental disorder and its most effective treatments. A team of researchers from URMC joins researchers from across the world in San Diego this week for the 10th annual International Meeting for Autism Research (IMFAR). Rochester researchers are presenting six abstracts on topics ranging from complementary medicine-use rates to nutritional insufficiencies in children with autism spectrum disorders. They even looked at how artificial ...

Australian-based Group Buying Platform OfferMe has launched MeStore its virtual shopping centre and aims at a different business model from Groupon. "Sixty percent of our existing sellers are joining our virtual shopping centre which will gradually carry over 200,000 products, with approximately 50,000 products at launch," said Mr. James Wang, Managing Director of OfferMe. "We are excited and encouraged by our sellers offering both heavily discounted group buying deals and many other great value products." Offerme.com.au said sellers open ...

Burning Red Sun is trailblazing its way out of the Jersey rock scene and into the US mainstream, and what best way to do it than release an epic EP titled 'Living on the Edge of Time'. Burning Red Sun is the rock project of founding members Ken Lazorchack, Mike Gomez, and Jim Russo. All three are experienced rockers: Ken is a staple of the New Jersey rock scene, previously a member of renowned bands Laughen Bones and The Lost Highway Ramblers. One of his greatest achievements is having been mentored by the great blues legend Roy Buchanan. Meanwhile in Detroit, Mike Gomez ...

On May 11, 2011, MI Windows and Doors, one of America's leading window and door manufacturers, installed a new MI EnergyCore French Rail Patio Door into a Habitat for Humanity home being built in Chino Valley, Arizona. The installation was performed by employees of MI Windows and Doors and is part of the total window package donated by the company to the deserving new homeowner. The homeowner received at total of seven HomeMaker II windows and is the first homeowner to ever receive a new MI EnergyCore French Rail Patio Door. The MI EnergyCore French Rail Patio Door ...

With its damp and warm climate, South Texas, a region located south of San Antonio, enjoys year round milder weather as compared to the other regions of the state-an ideal tourist destination that attracts travelers from across the country and from the rest of the world. Myriads of hotels, villas, and family resorts have sprung along the 600-mile coastline facing the Gulf of Mexico to the east. For travelers who wish to experience contrasting yet engaging sets of leisure, beachfront hotels and villas offer plenty of recreational activities to choose from. Watersports such ...

Not Your Mother's is the hip, creative hair care line that launched in 2010 in a few hundred Walmart stores as a test. The response was phenomenal and the line of essential hair styling products got instant rave reviews by its young, hip audience. Walmart reacted to the demand and is now selling Not Your Mother's in 1,500 stores. "We are very fortunate to have loyal customers who know what they want and are not afraid to ask for it," said Michele Sherbet, Not Your Mother's brand manager. "Store managers have been bombarded with requests especially from ...