Education Marketing Strategy Template Released

A free guide to designing an education marketing strategy.

2013-04-25

LONDON, ENGLAND, April 25, 2013 (Press-News.org) TopLine Communications, a leading education marketing agency, has released a free education marketing strategy template on its blog. The release of the template follows a series examining the marketing activity of the UK's top ten business schools in which their PR, social media, SEO and video marketing activity ranked.

TopLine's managing director, Heather Baker, comments: "Developing a marketing strategy for an education sector organisation is difficult. There's so much to think about, from engaging alumni and turning current students into brand ambassadors, to managing crises, positioning faculty as thought leaders and creating a compelling online offering for prospective students.

"As tuition fees shoot up, we're likely to see more competition in this sector. When you add to that the rapidly changing communications landscape, it becomes clear how vitally important it is that anyone working in marketing at a higher education institution develops a tightly focussed strategy, secures stakeholder buy-in and measures results fanatically."

The education marketing strategy template can be viewed here.

A B2B PR, video production and social media consultancy.

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