Sararte.com Launches Next-Generation Home Lighting Shopping Search Engine

SACRAMENTO, CA, October 29, 2010 (Press-News.org) Sararte International, Inc. recently announced the public beta version of Sararte.com, the most up-to-date shopping search engine targeting to study and analyze the best and the most reliable web-stores in the country. As initial proof-of-concept, top-ranking lighting equipment products, brands and merchants are expected to be on the first page of results.

Being cardinally innovative among the existing comparison shopping sites, Sararte.com rejects the traditional practice of prepaid ratings and product listings. The exact relevance to consumers search criteria appears to be determinant instead of traditional lobbying of advertisers concern. Today, Sararte.com searches over the best stores in the country on the Web and indexes more than 500,000 home lighting products. The pivot of Sararte.com's marketing policy is the strict selection of the most tried-and-true suppliers.

"e-Commerce continues to grow rapidly, but until today no one managed to give consumers the opportunity of product choice and shopping on the level of the best online retailers," says A.J. Sarkisyan, CTO of Sararte International, Inc. (http://sararte.com) "Moreover, the majority of existing shopping comparison services appear to be databases of non-structured information representing millions of products mixed up with gigabytes of advertising. As a result, the complicated problem of the Only Product choice becomes more sophisticated for consumers."

Sararte International, Inc. realized the timely convenience of the shopping engine enabling users to only select the necessary goods instead of simply comparing the prices of the preselected products in several popular web-stores. "We considered our goal to be extremely ambitious and forecasted numerous challenges, but we couldn't even imagine such unexpected and amazing results. The proprietary technologies and algorithms developed by our experts gives us the opportunity to process and properly define considerably more lighting fixtures and products than currently possible with existing shopping comparison websites," continues Sarkisyan.

The firm's first project demonstrating the opportunities of this unique technology is Sararte.com --the website for easy-to-use selection of any home lighting product available from the best merchants. Moreover, the firm strives to represent only honest and open-minded information, preventing the retailers' to pervert the ratings and to buy featured positions in the catalogue. As a result, Sararte International is happy to introduce this powerful platform with an easy, user-friendly interface to give consumers the opportunity to actually shop.

Sararte.com's product results are presented as high-quality preprocessed and structured information blocks with large-scale images and the ability to 'Quick View' the necessary product without skipping to the detailed page. Any data in the catalogue and in the search results can be easily sorted by price, styles, finishes, colors, brands or stores with the click of a button. Currently, Sararte.com provides the information on more than 40 preselected categories of home lighting goods, making it easy to choose a specific product that may not be available anywhere else. Taking into consideration the enthusiasm of partners and focus-group testing, the Sararte.com developing team is looking forward to release the planned feature list as soon as possible to make Sararte.com the first resource users choose to begin their home lighting online shopping.

About Sararte.com:

Sararte.com is an innovative shopping search engine that aims to find and compare thousands of unique home lighting products from the best merchants and to return the most relevant matches on the first page of results. Sararte.com utilizes unique proprietary technologies with easy user-friendly interface enabling users to ultimately find the right lighting fixture from the right merchant at the best price. Sararte International, Inc., headquartered in Sacramento, Calif., is a privately held company. For more information visit http://sararte.com/