Swan Global Direct Aims to Tackle the Competition in the Newcastle upon Tyne area

TYNE AND WEAR, ENGLAND, April 28, 2013 (Press-News.org) Swan Global Direct, a start-up event sales and marketing firm has commenced operations in Newcastle. Headed by Lee Sansum, Swan Global Direct opened it offices in Newcastle city centre in April 2013. The offices next to Eldon Square provide the company with a central base from which to provide full training to event sales advisors and manage its in-store sales campaigns, which run throughout Newcastle upon Tyne area in North East England.

Swan Global Direct is outsourced by nationally recognised clients to setup retail and in-store events, which ranges from shopping centres, trade shows, festivals, train stations to in-store promotions in and around Newcastle upon Tyne area in order to provide quality customer service and customer acquisitions.

The company has been set up in response to demand from large companies who look to outsource customer acquisitions in order to gain a large amount of new custom in the ongoing British recession. The fact that Swan Global Direct can offer clients with a fresh approach to acquiring new customers by using less traditional forms of marketing and communicating with potential customers on a personal level is something which appeals to many businesses.

Due to the current economic climate outsourcing has become the preferred method of obtaining new customers with the benefits of less overhead for the clients. Outsourcing is favoured primarily because clients do not incur the cost of having an in-house marketing department. It is also a way of quickly raising brand-awareness across a wide geographical area and importantly helps to improve a company's competitive position.

Charitable organisations in the third sector in particular are turning to firms such as Swan Global Direct as they are experiencing difficulty in gaining new custom and have to overcome reluctance by the public to donate in the current economic climate and have to explore new methods that will encourage donations.

CEO Lee Sansum, is no stranger to the direct sales and marketing industry after spending many years in the industry himself, doing similar work and recruiting new customers for large companies including those in the third, non-profit sector. Lee Sansum maintains Swan Global Direct's philosophy of 100% internal, organic growth, which guarantees individuals, will be offered continual support and development from the very start. By focusing on the quality training of event sales advisors, Swan Global Direct provides individuals with the opportunity to progress rapidly alongside the company itself. With such a strong commitment to training and development and a focus on maintaining a relaxed team environment, Swan Global Direct appears to have all the right ingredients for success in Newcastle and the Tyne and Wear area.

Swan Global Direct is an outsourced event sales and marketing company providing an unrivalled service throughout Newcastle and the North East of England. Our direct approach allows us the opportunity to meet with all perspective clients directly face-to-face at retail event and in-store promotions. For further information please visit us at: http://www.swanglobaldirect.com/home/4574983951