MJ Experia Marketing Aim to Boost the Economy and Reduce UK Unemployment

BIRMINGHAM, ENGLAND, May 01, 2013 (Press-News.org) Outsourced sales and marketing firm MJ Experia Marketing based in Birmingham have launched a new business strategy which aims to help the UK economy and increase employment rates. This is through the encouragement of more companies to outsource functions of their business to local companies.

In the eyes of an economist, high unemployment rate is a lagging indicator of the economy, as it is usually the last indicator to improve as the economy begins to grow again. Unemployment is a very common measure for finding out the state of the economy. If there are less people with a job, then there a fewer people with a disposable income to spend and invest in the economy of a country. Matt Wassall, managing director of MJ Experia Marketing; an outsourced sales and marketing firm based in Birmingham in the UK, believes that through the outsourcing of areas of a large company to local firms, employment rates will begin to rise resulting in the improvement of the local and eventually national economy of the UK. "By outsourcing to local firms and small businesses in the UK rather than abroad we not only financially boost our own economy we create more work opportunities within society," claims Matt Wassall, Managing Director of MJ Experia Marketing. "And as more people a bought out of unemployment, they will have more disposable income to spend; therefore resulting in more money being invested back into the UK economy," added Matt Wassall.

This trend of outsourcing areas of a large business to local firms has been growing in popularity as a way for UK companies to save money and increase profits. MJ Experia Marketing believe this is because when the non-core functions of a business are outsourced to specialised firms, these firms have the expertise and time to invest properly to improve the productivity of the outsourced part of the large company. Back in March 2013, CitySprint; the courier service, reported how of the 700 companies they surveyed, 24% were looking to outsource areas of their business to local firms as a way to save money. "This growing outsourcing trend is a positive step towards getting the UK economy back on track," said Matt Wassall. "By outsourcing areas of your company to local firms with the expertise, money will be saved and profits will increase. If more UK companies are saving money and increasing profits, the overall UK economy will feel the positive benefits resulting in its growth," added Matt Wassall.

Outsourcing a company's sales and marketing to specialised local firms, such as MJ Experia Marketing in Birmingham is beneficial because it is cost effective, uses specialised personnel and can build brand loyalty and increase customer retention rates due to its personalised nature. This will all result in increased profits for the company and eventually an improvement in the local economy.

MJ Experia Marketing will continue to advocate this outsourcing trend due to the number of benefits gained; not only for companies, but more importantly for the UK economy and unemployment rates which will be positively impacted as a result.

MJ Experia Marketing Ltd is a force of determined business professionals with hands-on front-line sales and marketing campaign experience that have the drive to deliver improved sales revenue for clients.

Website: www.experiamarketing.co.uk