Aternity Rapidly Empowers Optimal End User Experience of Native Mobile Apps

Aternity for Mobile's Rapid "One-Click, Zero Code" Approach to Unplugging End User Experience Continues to Win Industry Accolades

2013-05-17

BOSTON, MA, May 17, 2013 (Press-News.org) Aternity Inc., the industry's leader in providing ubiquitous end user experience monitoring solutions, announced that Aternity for Mobile provides developers with breakthrough native mobile application monitoring capabilities that require zero code modifications. With 80 percent of mobile usage time spent in native apps versus the browser, ensuring optimal end user experience of critical native mobile applications has become a strategic imperative. Aternity for Mobile provides one-click instrumentation of native mobile applications, enabling enterprises to focus resources exclusively on developing the best mobile applications possible, while leveraging award-winning capabilities for end user experience monitoring.

Aternity for Mobile continues to earn industry-wide recognition with its most recent accolade from the TechAmerica Foundation. Named as a finalist in the Software category of the American Technology Awards, Aternity for Mobile includes comprehensive capabilities for monitoring application, device, network and service metrics. Proactive detection of performance issues by learning and analyzing behavior in real-time, empowers IT teams to determine mobile application performance root cause with the same platform they already rely on for physical and virtual desktop management.

Mobile is not only the new face of engagement — it is fast-becoming widely embraced as the focal point for business and communication. According to Gartner, Mobile application development and deployment have become very important to the enterprise, with most enterprises actively engaged in implementing mobile strategies, developing mobile applications or actively deploying portfolios of mobile applications.* Recent research published by Gartner indicates that the traditional PC market of notebooks and desk-based units is expected to decline 7.6 percent in 2013. As stated in Gartner's research, this is not a temporary trend induced by a more austere economic environment; it is a reflection of a long-term change in user behavior.**

"BYOD initiatives are fueling the paradigm shift from accessing applications on the PC to having remote mobile access throughout enterprises globally," said Trevor Matz, president and CEO of Aternity. "Aternity for Mobile enables application developers to build end user experience-enabled applications much faster, while providing IT Operations with a unified platform for monitoring their physical, virtual and mobile application environments."

Most recently, Aternity for Mobile was named as a Hot Technologies award finalist for the 2013 IT Awards bestowed by Network Products Guide and a Silver Winner in the Enterprise Product of the Year category by the Best in Biz Awards 2013 EMEA. Earlier in 2013, Aternity for Mobile was also named a finalist in the Software Product of the Year category in the 2013 Network Computing Awards. In December 2012, Aternity for Mobile was recognized in North America as the Silver Winner in the Enterprise Product of the Year Category by the Best in Biz awards.

* Vendor Groups Step Up Differentiation in Mobile Application Management, Published: 11 January 2013 ID:G00239858, Analyst(s): Van L. Baker | Ken Parmelee
** Gartner Says Worldwide PC, Tablet and Mobile Phone Combined Shipments to Reach 2.4 Billion Units in 2013, April 4, 2013, http://www.gartner.com/newsroom/id/2408515

About Aternity
Aternity monitors any application on any physical, virtual or mobile device providing a unique, user-centric vantage point that closes the visibility gap existing with network- and server-centric application performance management tools. By effectively transforming every device — physical, virtual, and mobile — into a self-monitoring platform that is user experience aware, organizations are empowered with user-centric, proactive IT management capabilities that dramatically reduce business disruptions and increases user productivity.

Aternity has received prestigious industry recognition from the American Business Awards, the International Business Awards, Best in Biz Awards, The Boston Business Journal, and CRN's Virtualization 100 list. The company has also been recognized in Enterprise Management Associates' 2012 Cloud Application Performance Management (APM) Radar Report as the top vendor providing an APM point solution earning EMA's "Value Leader" distinction, while also being recognized as an APM elite vendor providing the market's "Most Comprehensive Endpoint Diagnostics." To learn more and qualify for a free Aternity product evaluation/proof of concept, visit http://www.aternity.com.

EndUserExperience2Day, sponsored by Aternity, is a freely available, award-winning news and blog portal that can be accessed at http://www.enduserexperience.info. Follow Aternity on Twitter, become a fan on Facebook, recommend us on LinkedIn, join us on Google+, and see us on YouTube.

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Aternity Rapidly Empowers Optimal End User Experience of Native Mobile Apps

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