Alzheimer's Association, Orange County Selects IDEA HALL to Drive Greater Awareness and Financial Support for Cause

COSTA MESA, CA, May 30, 2013 (Press-News.org) Alzheimer's Association, Orange County today announced the selection of IDEA HALL, an integrated branding, marketing, and public relations agency, to drive greater visibility and financial support for the cause in the county. IDEA HALL will promote the recently announced Cornerstone Campaign to raise $10 million to expand available services for families affected by the disease, maximize awareness of the organization's 24/7 1.800.272.3900 helpline and ALZ.ORG website, oversee co-branding relationships with the Los Angeles Angels of Anaheim and Anaheim Ducks, and increase sign ups for the Walk to End Alzheimer's events in the Fall.

IDEA HALL will develop the branding for and market the Cornerstone Campaign and its three core priorities of Care, Cure and Capacity; the helpline and website; and the organization's three Walk to End Alzheimer's events in Tustin at The District on October 26, Huntington Beach on November 2 and Anaheim at Angel Stadium on November 16. The agency will manage a comprehensive integrated marketing program that includes advertising, digital marketing, social media and public relations services.

"We currently serve 26 percent of the more than 83,000 Orange County residents who are affected by Alzheimer's, and that percentage will increase with the recent gift, but we still have a long way to go to fulfill our vision of a world without the disease," said Jim McAleer, president and CEO, Alzheimer's Association, Orange County Chapter. "By engaging a premier marketing partner such as IDEA HALL, we can rapidly accelerate widespread awareness of the services that are available for those in need, foster hope for families who require assistance and activate the community to help raise funds to combat the disease."

"Chances are that most people personally have been affected by Alzheimer's or know someone who has been, and we are very proud to be part of the mission to dramatically grow awareness about the cause and drive financial support to fight this pervasive disease in our Orange County community," said Rebecca Hall, president and CEO of Idea Hall.
HKA, Inc., an award winning communications provider, was chosen to provide additional public relations services for the organization.

About Alzheimer's Association, Orange County Chapter
The Alzheimer's Association is the world's leading voluntary health organization focused on the care, support and research of Alzheimer's disease, a type of dementia that causes memory loss and problems with thinking and behavior. Its mission is to eliminate Alzheimer's through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Since 1982, Alzheimer's Association, Orange County Chapter has provided programs and services, free of charge, to Orange County residents with Alzheimer's and related disorders, their families, caregivers, and the community. Individuals with questions and concerns about memory loss are encouraged to call the 24/7 Helpline at 800.272.3900 or visit http://www.alz.org.

About Idea Hall
Idea Hall is an integrated branding, marketing and public relations agency that offers strategic advertising, design, digital and internet marketing, social media, event marketing, and media relations services. Located in Orange County, CA, the agency delivers award-winning, results oriented consumer and business-to-business programs for clients that operate in 30 major markets nationwide, with specialized expertise in commercial and residential real estate, architecture and building, banking/finance, consumer products/services, technology, non-profit and professional services.

Idea Hall ranks as the eighth-largest firm on the Orange County Business Journal's list of public relations firms. For additional information, visit http://www.ideahall.com and follow the agency on Facebook, Twitter and LinkedIn.