Brand Development is Critical to Creating Consumer Appeal in Today's Market, Says Marketing Professional Jason Proch

PHILADELPHIA, PA, June 03, 2013

For marketing professional Jason Proch, few elements are as important to a company's marketability as its brand. While he notes that many companies are able to craft logos and create distinctive brands, it is still fairly common for new businesses to make the wrong move when presenting their vision in order to attract a steady stream of loyal consumers. As such, Proch highlights a recent article from Entrepreneur that discusses the "Branding Rules of Attraction."

According to Proch, one of the most important observations made in the Entrepreneur piece is how typical it is for new companies to rush into branding procedures. In the article, Leslie Smolan--co-founder of the Manhattan design and branding firm Carbone Smolan Agency--explains, "So many people have a business idea, ask their cousin to design a logo and say, 'That's my brand.' It's a mistake. Your brand often is the most important thing beyond the product itself."

Jason Proch adds, "In order to brand carefully, entrepreneurs must take the time to envision the lifespan of their company. The logo design, slogans and other critical branding elements must be created to represent the entire vision of the company, not just what is happening for the business at the moment. I recommend that all founders of a new business speak with a marketing professional, as these experienced individuals can help entrepreneurs discover what exactly they are trying to represent with their new brand. If it's a solid concept, then consumers will stick to it for the long haul."

While a marketing consultant can help individuals define their brand and core philosophy, the Entrepreneur article also highlights the importance of design. The article encourages individuals to not only work with talented designers when establishing a brand, but to make sure that these professionals understand and are passionate about the philosophy it represents. In the article, Smolan explains, "Chemistry is important. Sometimes small entrepreneurs don't get the attention they need, so make sure you work with someone who cares about you and your business, and who really gets you."

For Jason Proch, working with the right design consultant can mean representing the brand distinctively through visuals, such as logos. "While not every entrepreneur is an artistic visionary, they should be able to provide a designer with a clear set of values and beliefs that the company is attached to. A talented and trustworthy designer will not only be able to reflect this philosophy into the logo and other visual elements, but will also be able to make it eye-catching and appealing to the average consumer. If you can understand a logo immediately, then you have established a distinguishable, honest brand," Jason Proch concludes.

ABOUT:

Jason Proch is a leading marketing professional who has over 16 years of collective experience in various capacities and industries. Among his wealth of knowledge, Jason Proch has proven himself as a high-quality marketing and operations executive who has worked on campaigns and projects on a global scale. He is currently focused on his work as a consulting and marketing strategy expert at his own firm known as GrandView Solutions, LLC, which is located in Cranberry Township, Pennsylvania. In addition to helping businesses achieve their goals through his consultation work, Jason Proch is a noted inventor that has created solutions for the hunting industry.