A New Article Highlights How to Properly Choose a Wedding Florist, Tips Jack and Rose Florist Advocate

PHILADELPHIA, PA, June 04, 2013

A recent article in The Huffington Post outlines the current trends of wedding florists and what is expected of them by brides, an assessment Jack and Rose Florist attests to as vital characteristics every floral shop should embody. The floral company in Long Island, New York, specializes in creative floral designs for weddings and events, catering to the needs of several unique functions.

The article carefully dissects the role wedding florists are gradually filling: wedding stylists. Floral designer Michael Gaffney points out the importance of choosing wedding flowers that match your style, even if you have to splurge. He strongly suggests that choosing the right flowers, and therefore the right florist, is a decision that strings together all of the other design and stylistic elements of a bride's big day. Jack and Rose Florist whole-heartedly concurs with this comment. "Casting the right vision for your floral designs is like a domino effect for the rest of the wedding," the company said. "It's a design element brides shouldn't neglect."

Michael Gaffney continues to discuss the process many brides go through in determining their preferences and visions. "I ask the bride to share her vision with me and most brides respond with, 'I love roses (or another flower of the moment) and the wedding will be very formal,' and then they proceed to stare blankly at me searching for answers. It is very rare that a bride has her planning boards filled with flower choices and design inspiration.

Jack and Rose Florist responds to his opinion. "At Jack and Rose, we have developed a strategic system for drawing out design inspiration and gathering a clear idea of what the bride wants," they said. "It's true that they don't typically have a clear idea of what they're looking for. It's the florist's job to style the bride and exceed her expectations. Our team is enthusiastic about helping our clients develop a vision, bringing it to life with the right designs and color schemes."

Michael Gaffney points out a safe way to evaluate whether or not a bride's florist has her best interest in mind. He explains what she should look for in a floral company, including creativity, trust, respect for budget and ample experience.

"In the end, you'll have a sense of their expertise, style, fair pricing and assurance that everything will be gorgeous on your big day and that really sets a great florist apart," he said. The Long Island floral company applauds his precise analysis. "Finding the right balance between trust and flexibility is crucial. Brides need to look for floral companies that listen to their concerns and design goals. At the same time, the florist needs to display his or her knowledge so the bride can feel safe to explore new creative ideas," said Jack and Rose Florist.

ABOUT:

Jack and Rose Florist serves clients in Long Island and throughout New York City. The business values the client's needs above all else, operating seven days a week. The stunning floral arrangements come from flowers in Holland, Ecuador, Columbia, Costa Rica, California, New Zealand, Australia and Thailand. The design staff is equipped to help clients achieve their design objectives.