Fold7 create TV bumpers for new series of ITV "I'm a Celebrity..."

LONDON, ENGLAND, November 04, 2010

ITV Creative and Fold7 Moving Pictures have just completed a series of ITV 1 prime time teasers for the new series of "I'm a Celebrity". The campaign, launched on Saturday night, features the iconic ITV1 logo in perilous jungle situations including spiders, snakelike vines and quicksand! Working with their sister character animation studio, Mr & Mrs Smith, the Fold7 team has also created a series of character animations that bring to life mobile phones and a group of laptops as they discuss the show in the jungle. The 30, 20 and 10 second spots will drive traffic to the ITV online and mobile platforms, reinforcing the strap line that, this year, there really is 'no escaping the jungle'!
Sam Balderstone, Director of Fold7 Moving Pictures commented; "We are delighted to be working with ITV Creative on such a high profile show, especially across a multi platform promotion. It's been a great opportunity to utilise Fold7's creative and production abilities as well as introduce sister company Mr and Mrs Smith's trademark character animation."

Founded in 1995 by college friends Simon Packer and Ryan Newey, Fold7 is an award winning, integrated communications agency. Fold7 conceive, design and execute creative solutions for some of the biggest brands including Carlsberg, The Body Shop, Ted Baker, M&S, Ministry of Sound, Nike, Orange, Nokia and Universal Music as well as working with start-ups, luxury boutique brands and children's charities including Great Ormond Street.

Based under one roof in London N1, the agency has over 40 staff across three divisions Fold7 Creative, Fold7 Digital, Fold7 Moving Pictures.

Media Contact: Susie Clayton
Susie@fold7.com
020 7251 0101