LONDON, ENGLAND, June 27, 2013 (Press-News.org) The event took place at the Lancaster hotel in central London and was attended by some of the biggest names in the industry. Lyudmil Borisov of LGB Direct used the opportunity to share his knowledge and his personal approach towards targeting customers.
The conference was focused on improving the customers' experiences and addressing challenges in the business. Lyudmil Borisov, who founded his company in 2010 has learnt a lot in the past few years. His expertise on the subject has been built through utilising practical approaches towards improving the customers' experience.
About LGB Direct: http://www.lgb-direct.co.uk
LGB Direct's success is based on the managing director's strategy of constantly putting the customer first. The outsourced sales and marketing company uses a direct approach in marketing due to its cost-effectiveness but most importantly to the personal interactions with the customer base it allows. By meeting with customers on a face-to-face level, LGB Direct insures their clients have substantial market penetration.
Direct marketing is a low-cost, efficient way to target customers that are usually hard to reach. LGB Direct personalise their strategies to respond to the emerging trends on the market and to offer an alternative to the highly expensive TV and radio advertising. "By working with customers on a face-to-face level we are able to build relationships, which is something that a TV advert is simply unable to do. We have the ability to answer questions, address concerns and tailor packages at the point of sales, which is truly valued by many consumers," says Mr. Borisov, MD at LGB Direct. Not only does direct marketing bring loyal customers, it also drives a bigger return on investment than any of the indirect marketing methods.
LGB Direct has been in the business for almost four years and the company has achieved great success. Lyudmil Borisov believes that their special approach towards customer service is what has separated the company from competitors. The managing director used the opportunity at the London conference to speak about what strategies have worked for LGB Direct and to publicly address some of the main obstacles the market is facing today.
LGB Direct are an outsourced sales and marketing firm based in London.
LGB Direct's Managing Director Lyudmil Borisov Gives Speech on Providing Excellent Customer Service
Lyudmil Borisov MD of London-based direct marketing and sales company LGB Direct gave a speech in front of 500 people on Sunday 16th June on the importance of always putting the customer first.
2013-06-27
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[Press-News.org] LGB Direct's Managing Director Lyudmil Borisov Gives Speech on Providing Excellent Customer ServiceLyudmil Borisov MD of London-based direct marketing and sales company LGB Direct gave a speech in front of 500 people on Sunday 16th June on the importance of always putting the customer first.