Small Businesses Get DIY SEO and SMO Marketing Help

KALISPELL, MT, November 05, 2010 (Press-News.org) Every business faces the same challenge with their website: how to attract targeted traffic on a consistent basis. Until now, their options have been limited to spending money on paid advertising or hiring a Search Engine Optimization (SEO) company. Both choices can be exorbitantly expensive and often have no quantifiable guarantee of success. This problem is compounded with small businesses as they seldom have the budget available to spend on such an activity.

For those who are willing to invest a little time instead, a new downloadable book, "SEO & Social Media Marketing Guide", offers a cost-effective solution that can save any business thousands of dollars if they follow the simple instructions outlined in the book. Although it was just recently released, the book is already drawing glowing reviews from readers across the country.

Cathy Frazier, owner of BizSource Marketing (http://www.bizsourcemarketing.com) in Texas wrote, "Purchasing your book has saved me thousands of dollars already. It is amazing all the hype of Social Media consultants who advise outrageous recommendations to totally redo a website when with a little intelligence, patience, self motivation and following what your book advises, a person can literally achieve their goals themselves."

Tom Heatherington has produced an easy to follow, systematic approach to online marketing by focusing on website search engine optimization and social media marketing. No stranger to Internet marketing, Heatherington has helped businesses achieve their marketing goals online since 1993. Most small businesses operate in a local geographic area. Accordingly geo-targeting is of the utmost importance. His book offers a coordinated, step-by-step blueprint instructing readers how to maximize local search opportunities while supported by a social media strategy.

"My book is geared to brick and mortar businesses and individuals that do not have the expertise or resources available to launch an online marketing strategy. Readers will discover every essential tactic needed to attract targeted traffic organically and improve their search engine results. In addition, they will learn how to develop a loyal social network of followers, and how to expand and market to their network using social media," said Heatherington.

To be successful today, a website must be optimized for search engines. With search engines now focusing on "Local Search" and real-time search results, participation with Web 2.0 properties like Twitter and Facebook are no longer optional considerations. Such activity is an integral part of the marketing mix, and it must be executed appropriately or businesses can find themselves being ignored or worse.

Web marketing is not part of a company's core business routine and most are simply overwhelmed by the process, or by the cost of hiring an outside firm. Heatherington says "the information in the book will work for any business" and he offers a 60-day, 100% money back guarantee if the book doesn't meet expectations. Purchase the book through http://www.theinternetbook.com and download it immediately to begin using the information to start attracting new customers.

Heatherington is the co-founder of PICnet, one of the first ISPs in the USA. He is the former president, COO and co-founder of Opinioneering Corporation and his first book, "The Complete Small Business Internet Guide," was one of the first Internet business books published by Macmillan. Tom served as vice-president of wireless products sales at NEC America and today he is the principle consultant and co-founder of The Webunet Group and founder/editor of the Log Cabin Directory.