Public Relations and Social Media Expert Marie Rotter Joins Metzger Associates

BOULDER, CO, August 12, 2010 (Press-News.org) Marie Rotter, one of Colorado's top communications professionals and a sought-after social media expert, has joined Metzger Associates, a communications firm with a national reputation for the strategic integration of traditional and social communications programs.

"I've been impressed with the robust work that John Metzger, Doyle Albee and the team at Metzger have been doing. They have been able to stay on top of where conversations are moving and engaging people in some really creative ways. When the opportunity came up to work for them, it was an easy decision," said Rotter.

Rotter will work as an account director, helping clients maximize their effectiveness in today's online conversations through traditional public relations, blogging, podcasting and through social media sites such as Facebook and Twitter.

Previously, Rotter worked as a consultant for Xcel Energy, where she was instrumental in driving the corporation's social media effort and raising public awareness of environmental and energy-efficiency programs.

"The Internet has not only changed how we access information, but how we interact with each other and the brands we buy," said Albee, president of Metzger Associates. "Our number one job is to make sure our clients—and the communications strategies we put in place for them—are reaching their audiences in the most effective and powerful way possible. Traditional media tactics are still important, but it's critical to combine them with new social media techniques. Marie has a great background as a former journalist and long-time PR practitioner, as well as a deep resume in web communications development. We are looking forward to offering our combined expertise to clients."

About Metzger Associates
From creating the world's first websites to implementing today's most sophisticated social media programs, Metzger Associates has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed start-ups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, and now celebrating its 20th year, Metzger Associates has offices in San Jose, Las Vegas and Kansas City. For more information, please visit http://www.metzger.com.