SAN DIEGO, CA, November 11, 2010 (Press-News.org) Business Review USA, the top digital media source for American business news, gets an exclusive look into the creation and successes of Coca-Cola's"The Happiness Machine", one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends. Atlanta-based Definition 6 was the guiding force behind campaign, which was shot at St. John's University in New York last winter.
Paul McClay is the Director of Media and Strategy for Definition 6 and helped to envision a campaign where happiness was the overarching concept to convey a global message of shared happiness.
"Brands are partial about the distribution mechanism of their content," McClay says. "In a digital space, people always have the choice to see concepts and share with their friends and family. We're furthering our expertise on how to create content that adds value to the consumer and makes him or her want to interact with and absorb the brand."
Full article here.
Or click to read the full issue here.
About Business Review USA:
Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Through its digital magazine, online website, daily news and weekly e-newsletter, Business Review USA helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors.
Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit www.BusinessReviewUSA.com.
The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola's "Happiness Machine"
Business Review USA gets an exclusive look into the creation and successes of Coca-Cola's "The Happiness Machine", one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.
2010-11-11
ELSE PRESS RELEASES FROM THIS DATE:
Exotic Executive Treats to Work on Next Year's Corporate Strategy: A Review of the Best Exotic Getaways That Will Inspire Creativity for Next Year's Corporate Strategy
2010-11-11
These fresh Executive retreat locations will refresh your team and incite creativity. Each offers a different take on what the corporate retreat is all about. Either way, it's time for you and your team to get away. Ireland's Inish Turk Beg, St. Thomas in the Virgin Islands and Outer Space are three good places to start.
"Nothing prepared me for Inish Turk Beg, an island off the West Coast of Ireland. It is rugged, with spectacular scenery, vast seascapes, beautiful horizons and awe inspiring sunsets. The accommodation is stylish, comfortable and creates an environment ...
Energy Digital Reveals An Inside Look into the World's Most Powerful, Most Successful Mining Executives, Plus Annual Earnings in November's Issue of Energy Digital
2010-11-11
Energy Digital's November issue discusses who the most
powerful mining executives are in the world. On the list includes BHP Biliton's Marius Kloppers and Barrick Gold Corporation's Aaron Regent.
With a reported compensation of around $10 million in 2009 and $11 million in 2010, to say this Chief Executive Officer of the world's largest mining company is good at what he does is a huge understatement. Marius Kloppers certainly earned his place in the Top 25 Most Powerful People in Business by Fortune 500 Magazine.
Aaron Regent has been President and Chief Executive ...
Brits are Paying Too Much for iPhone Insurance From Major Networks, According to Protectyourbubble.com
2010-11-11
The iPhone is one of the most searched mobile phones on Top10.com, one of the leading mobile phone comparison sites in the UK. However, when consumers are choosing iPhone insurance they end up paying too much according to gadget insurance specialist Protectyourbubble.com.
Often, we insure our iPhones through the network that we have purchased from, such as the point of sale in the shop or over the phone. However, this is an expensive way to go about finding iPhone insurance.
Protectyourbubble.com offer to insure your iPhone from prices starting at just GBP5.99 per ...
Realityworks, Inc. Offers Product Support Videos to Assist Customers with the RealCare Baby Infant Simulators
2010-11-11
Realityworks, Inc., the leader in educational simulations, has made a number of instructional videos available to customers to ensure instant, 24-hour access to product support for the firm's RealCare Baby Infant Simulators and Control Center software.
RealCare simulators are state-of-the-art computerized babies used to provide a realistic hands-on experience of caring for a newborn infant. The infant simulators are programmed wirelessly using computer software to require different levels of care at random periods throughout the day and night. The simulators are used ...
UK Consumers Scared of New Costs, Christmas Costs and VAT Rise in January
2010-11-11
A recent survey found that people aren't going on holidays, are cutting back immensely on necessities, not having a baby and worried about their money.
- Brits are worried about their money more now, than 12 months ago - 88% agree
- Couples are putting off having a baby - 14% of respondents
- Putting off a wedding - 13% of people
- Per month people are GBP250 worse off (66%), GBP500 worse off (15%), or GBP500 worse of and upwards (10%)
- Worried about Christmas costs (57%), paying energy costs (48%), paying rent or mortgages (40%)
- Worried about job security for ...
'Prior Relationship' the Most Influential Factor for Providers Choosing RAC Audit Vendors
2010-11-11
When it comes to choosing a Recovery Audit Contractor (RAC) solution, healthcare providers generally lean towards vendors with whom they already have an established business relationship, according to a new study by KLAS.
For the report, "RAC Management Vendors: Early Leaders Among Rising Awareness", KLAS randomly selected 98 provider organizations looking for a commercially available solution to support the RAC process. Of these, the vast majority (92 percent) had already made their choice, enabling KLAS to monitor both considered and selected solutions.
"More than ...
Sleep Apnea Claims Life of State Rep. Robert Donatucci
2010-11-11
State Rep. Robert Donatucci was elected to his 16th House term last week, but his career in office was tragically cut short in the early morning on Tuesday, November 9, 2010. Donatucci died in his sleep, his death caused by sleep apnea according to a doctor. Just about a week earlier, Donatucci had gone in for a sleep study, but he found the CPAP mask that he was asked to wear to be uncomfortable and did not complete the test.
"It's unfortunate that Mr. Donatucci wasn't tested earlier in life for sleep apnea," says Philadelphia sleep apnea dentist, Dr. Kenneth Siegel. ...
Price Transfer Leases 219,097-Square-Foot Industrial Facility in the Watson Industrial Center
2010-11-11
Watson Land Company, one of Southern California's largest industrial real estate developers, has leased a 219,097-square-foot industrial facility to Price Transfer, Inc. The five-year lease is valued at $6.8 million. This increases the third party logistics and U.S. Customs provider's presence within the Watson Industrial Center to meet the growing demand as activity in the Ports of Los Angeles and Long Beach recently reached its highest levels since 2006.
"The growing port demand required us to scale up our operations within the South Bay market," said Rick Lorenzen, ...
NewBlueFX Introduces OpenFX Support for Sony Vegas Pro 10
2010-11-11
Innovative video effects creator and technology developer NewBlue, Inc. announces support for Sony Vegas Pro 10, extending its long partnership with Sony to include video effects plugins that exploit the latest features of Sony's desktop video editing product. Existing NewBlueFX customers can instantly access new features in Vegas Pro, such as 3D editing, or upgrade their NewBlueFX video effects plugins free of charge for OpenFX architecture support which makes editing workflow even easier.
"For many years, NewBlue has provided top-quality, feature-rich plugins for Vegas ...
The Laser Warehouse, the Industry's Leading Reseller of Used Cosmetic Lasers, Implements Business Green Strategies
2010-11-11
The Laser Warehouse buys, sells and services used cosmetic lasers providing medical facilities, med spas, and laser centers with quality reconditioned used cosmetic lasers and used aesthetic lasers. The Laser Warehouse has designed and implemented a corporate environmental sustainability policy, aptly named "Business Green". The Laser Warehouse's goal is to minimize the company's impact on the environment while achieving cost efficiencies by implementing green practices throughout various areas of the business.
The strategy focuses on several core business processes ...
LAST 30 PRESS RELEASES:
National poll finds gaps in community preparedness for teen cardiac emergencies
One strategy to block both drug-resistant bacteria and influenza: new broad-spectrum infection prevention approach validated
Survey: 3 in 4 skip physical therapy homework, stunting progress
College students who spend hours on social media are more likely to be lonely – national US study
Evidence behind intermittent fasting for weight loss fails to match hype
How AI tools like DeepSeek are transforming emotional and mental health care of Chinese youth
Study finds link between sugary drinks and anxiety in young people
Scientists show how to predict world’s deadly scorpion hotspots
ASU researchers to lead AAAS panel on water insecurity in the United States
ASU professor Anne Stone to present at AAAS Conference in Phoenix on ancient origins of modern disease
Proposals for exploring viruses and skin as the next experimental quantum frontiers share US$30,000 science award
ASU researchers showcase scalable tech solutions for older adults living alone with cognitive decline at AAAS 2026
Scientists identify smooth regional trends in fruit fly survival strategies
Antipathy toward snakes? Your parents likely talked you into that at an early age
Sylvester Cancer Tip Sheet for Feb. 2026
Online exposure to medical misinformation concentrated among older adults
Telehealth improves access to genetic services for adult survivors of childhood cancers
Outdated mortality benchmarks risk missing early signs of famine and delay recognizing mass starvation
Newly discovered bacterium converts carbon dioxide into chemicals using electricity
Flipping and reversing mini-proteins could improve disease treatment
Scientists reveal major hidden source of atmospheric nitrogen pollution in fragile lake basin
Biochar emerges as a powerful tool for soil carbon neutrality and climate mitigation
Tiny cell messengers show big promise for safer protein and gene delivery
AMS releases statement regarding the decision to rescind EPA’s 2009 Endangerment Finding
Parents’ alcohol and drug use influences their children’s consumption, research shows
Modular assembly of chiral nitrogen-bridged rings achieved by palladium-catalyzed diastereoselective and enantioselective cascade cyclization reactions
Promoting civic engagement
AMS Science Preview: Hurricane slowdown, school snow days
Deforestation in the Amazon raises the surface temperature by 3 °C during the dry season
Model more accurately maps the impact of frost on corn crops
[Press-News.org] The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola's "Happiness Machine"Business Review USA gets an exclusive look into the creation and successes of Coca-Cola's "The Happiness Machine", one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends.