Hummingbird Creative Group Wins Six 2013 National Mature Media Awards

Internet-savvy seniors dive into the digital age; businesses listen

2014-02-21

CARY, NC, February 21, 2014 (Press-News.org) There are more than 41 million people age 65 or older in America today; businesses all over the country are vying to reach this demographic, but it can be difficult. Some seniors stick with traditional media, yet many others are diving into the digital age... more than you might think.

According to a 2012 Pew Internet Report, "older Americans are commanding a greater demographic than ever before and will only continue to do so. The Department of Health and Human Services' Institute on Aging projects the 85+ population will increase from 5.7 million in 2011 to 14.1 million in 2040. As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant." Seniors actually use the Internet much like any other age group, especially when it comes to finding a new home.

There are more than 2,000 Continuing Care Retirement Communities (CCRCs) in America today serving this demographic. Hummingbird Creative Group of Cary, NC works with several CCRCs across North Carolina to reach the growing 65+ demographic through traditional and online media. Wendy Coulter, CEO of Hummingbird Creative Group, announced that the firm received six 2013 National Mature Media Awards, recognized for utilizing social media, websites and more traditional media venues to communicate information about residential communities geared toward senior living.

Hummingbird Creative Group received:
• Bronze Award, Brochure for Glenaire in Cary, NC, a premier property in Cary, NC
• Merit Award, Glenaire Website
• Merit Award, Glenaire Facebook Page
• Merit Award, Print Ad Campaign for River Landing at Sandy Ridge, a Piedmont-Triad property located in Colfax, NC
• Merit Award, River Landing Website
• Merit Award, Website for Scotia Village in Laurinburg, NC

"Our goal at Hummingbird Creative Group is to always understand the messaging and tactics needed to reach very targeted markets for our clients. Today's seniors are savvy. They want accurate information fast, and it needs to be readily accessible." said Coulter. "We are honored to be recognized for our breadth and depth in reaching this growing demographic."

For more information about Hummingbird Creative Group and its services, visit http://www.hummingbird-creative.com.

About Hummingbird Creative Group
Founded in 1995, Hummingbird Creative Group is a creative services firm specializing in building brand identities through effective marketing, advertising, graphic design, public relations and technology services. From initial focus on branding strategy through implementation, Hummingbird consistently provides strategically sound creative, thoughtful and well-executed marketing plans, measurable results and extraordinary client care. Hummingbird combines award-winning creativity with sound marketing principles to develop branding ideas that FLY! For more information, visit http://www.hummingbird-creative.com or call 919-854-9100.

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