CHESHIRE, ENGLAND, November 14, 2010 (Press-News.org) EMS' campaign won a commendation for the best charity event and a bronze award for the most effective roadshow at the recent industry awards, which recognise success and innovation in experiential event marketing.
EMS has managed BHF's Heart Health event roadshows since 2009, helping the charity to successfully target 'at risk' areas of the UK where heart disease is high. In the past two years the Heart Health roadshows have visited Newham & East London, West Yorkshire, Greater Manchester, Glasgow and South Wales.
Deborah Auty, Project Manager from the British Heart Foundation said:
"This campaign has significantly improved awareness of BHF. We wanted it to reach right into the heart of at-risk regions and catch as many people as possible before they realise they have a problem. Our evaluation of the roadshow shows that our interventions are having an impact. Our free lifestyle checks have been effective in increasing people's knowledge and understanding of how lifestyle factors affect their cardiovascular health. It has also helped increase their confidence and motivation to make changes - the roadshow seems to 'nudge' many people to take action."
Ref: EMS-HS-111110
Event Marketing Solutions (EMS) is the UK's leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com
Media enquiries to
Ruth Devlin
Tel 07896 125764
email ruth@judgeandhoward.com
or
Kate Price at EMS (www.eventms.com):
Tel 0151 350 1509
email kate.price@eventms.com .
EMS receives industry award recognition for charity roadshow
Event marketing specialists EMS have won accolades in the prestigious 2010 UK Event and Field Marketing Awards for its direct marketing outreach roadshow for the British Heart Foundation (BHF).
2010-11-14
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[Press-News.org] EMS receives industry award recognition for charity roadshowEvent marketing specialists EMS have won accolades in the prestigious 2010 UK Event and Field Marketing Awards for its direct marketing outreach roadshow for the British Heart Foundation (BHF).