PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Williams F1 and Power Plate launch a high octane collaboration in Dubai

Formula One fan's in the Middle East can now accelerate their fitness with the newest object of desire - a limited edition Williams Power Plate machine.

2010-11-14
LONDON, ENGLAND, November 14, 2010 (Press-News.org) Al Kamda unveiled this new high octane collaboration at a glittering launch party last night ahead of the finale of the F1 season in Abu Dhabi this weekend. The event was attended by a host of key F1 personnel including retired Williams & Red Bull driver David Coulthard, as well as Power Plate's founder Guus van der Meer and Formula One Driver Human Performance Expert for AT&T Williams, Nicholas Harris.

The result of a partnership forged between two companies committed to performance through technology and design, this exclusive Power Plate pro6 machine is finished in the distinctive Williams livery, and equipped with the newest fitness innovation, proMOTION technology.

The Williams name has been synonymous with performance in the motor-racing world since the late 1970s, while Power Plate International, global leader in Acceleration Training technology, has set the standard in vibration training equipment since its launch a decade ago.

AT&T Williams driver Rubens Barichello and other team members now use Power Plate machines as part of their fitness training, to help them stay at the top of their game. "I can really feel the benefits of the Power Plate machine, especially for stretching. Usually I feel stiff after a race, and can have trouble getting out of the car but this helps me feel looser and more flexible. It's also a great way to improve core strength, essential for coping with the enormous G-forces caused by racing at high speeds," says Rubens Barrichello.

Nicholas Harris, team trainer and Formula One Driver Human Performance Expert explains, "The key thing we seek to achieve in our physical and mental preparation for the AT&T Williams drivers and pit crew is to improve 'capacity'. Put simply this means 'more work - less effort'! Every time we do a training session we try and stress the body. The Power Plate machine is key in helping us achieve this and has proved to be invaluable!"

Founder and Chairman of Power Plate International Guus van der Meer adds, "We are thrilled to be working with Williams. Formula One drivers are elite athletes and we are well-placed to offer them access to a cutting-edge fitness technology that can help them gain that all important competitive edge. We are also delighted to offer armchair Formula One fans in the Middle East the opportunity to follow in the footsteps of their heroes and improve their fitness on their own limited edition Williams Power Plate machine."

The Williams Power Plate pro6 model is the must-have for those who appreciate the very best in design and performance. Reg Cox, CEO, Al Kamda, said: "Al Kamda is proud to be associated with the regional introduction of the Power Plate pro6 machine, and particularly the Williams racing edition. We expect very strong interest in this machine, based on its solid performance record among the world's most elite athletes."
For further information please contact Al Kamda General Trading L.L.C. on +971 (0) 4 343 0808
For more information on Acceleration training and Power Plate products visit http://www.powerplate.com

Entice is a boutique PR agency specialising in health, beauty and fitness


ELSE PRESS RELEASES FROM THIS DATE:

The Ups Store Jamaica Center #5422 Expands Luggage Shipping Solutions With New Luggage Box

2010-11-14
The UPS Store located at 153-01 Jamaica Ave, Jamaica, NY can ease air travelers' burdens with three luggage shipping alternatives, including a new luggage box that takes the place of a suitcase, to help reduce hassles of long lines, security searches and increasing baggage fees. "Not having to carry a suitcase while traveling is a great convenience. Even better is luggage awaiting your arrival at a destination or hotel," said Cornell Dyce, The UPS Store owner. "You can ship your luggage as is; place it in a box for shipment, or purchase a luggage box, eliminating the ...

San Diego Self Storage Launches Toys for Tots Holiday Toy Drive

2010-11-14
San Diego Self Storage (SDSS) is sponsoring its annual holiday toy drive benefiting Toys for Tots by collecting toys at each of their 19 locations throughout the greater San Diego region beginning November 20, 2010 at the Marine kickoff event aboard the USS Midway. The event begins at 2:00 p.m. and admission is free with a new, unwrapped toy. Festivities include raffles, prizes, refreshments and an appearance by The Charger Girls. The SDSS Toys for Tots booth will be open from 11:00 to 3:00 pm. Children are encouraged to participate in the SDSS "Toys for Tots Jack in the ...

Speedheat Floor Heating Picks Forsyth Business Owner as Face of New Ad Campaign

2010-11-14
Speedheat Floor Heating announced, today, the launch of their new ad campaign, "He's got Speedheat." The new campaign will feature local business owner and entrepreneur, Chris Lowe, of Chris Cleaners and Clothes Spa in north metro Atlanta, Georgia as the face of Speedheat . "We have been looking for the perfect person for this campaign for quite some time and are thankful to have finally found him! Chris Lowe is a prominent figure in the Atlanta business community and is well known for his business savvy, strong work ethic, dedication to customer service, and just being ...

Tickets and Sponsorships Available for Two Extravagant New Year's Eve Parties Planned in Chicago

2010-11-14
Two New Year's Eve Parties are planned in Chicago to ring in 2011. Both parties will be held at prestigious hotels in downtown Chicago featuring music, pre-parties, post-parties, and cocktails. One of the featured events is the 8th annual New Year's Eve Soiree hosted by Trilogy Productions and CenterstageChicago.com at "The Wyn". This extravaganza includes multiple rooms of entertainment, a four-hour top shelf open bar, a buffet of hors d'oeuvres, bubbly (champagne) all night, live music by Chicago's hottest cover band, and overstaffed bartenders ready to pour 'em. ...

Hospice Care Helps Patients and Families Focus on Living

2010-11-14
"Hospice care helps patients and families focus on living" is the message that NVNA and Hospice is sharing with the community during National Hospice/Palliative Care Month. However, this important message lasts beyond the month of November and is important all year round. "November is a valuable time to raise awareness throughout our community about care at the end of life," said Maureen Banks, RN, Hospice Director. "But the time a family might need us doesn't follow a calendar or occur only during this season, so our message must make an impression that stays with ...

Chuck Norman Elected as Chair-Elect of 2011 PRSA Southeast District Board

2010-11-14
S&A Cherokee, a full-service communications firm, has announced that Executive Vice President Chuck Norman, APR, will serve on the 2011 Public Relations Society of America (PRSA) Southeast District Board as chair-elect. "It is an honor to represent PRSA at the district level," said Norman. "I'm excited to take on this role and look forward to continuing to advance the profession through this leadership opportunity." As 2011's chair-elect, Norman will be responsible for exercising the powers and performing the duties of the Chair — in the event of his or her absence ...

At Ease Boutique To Present Fashion Show For Cary Area Chapter Of Hadassah

2010-11-14
Carol Daley, owner of at Ease boutiques in Raleigh and Cary, has announced that at Ease will provide clothing for a fashion show being held by the Cary Area Chapter of Hadassah on Thursday, Nov. 18 at Prestonwood Country Club, located at 300 Prestonwood Parkway. The event begins at 6:30 p.m. with a buffet dinner followed by the fashion show. Tickets cost $36, and at Ease will offer ticketholders a 20 percent, one-day discount at the boutique. "Models for Charity," a group of professional women and men who model for charitable organizations in the Triangle area, as well ...

EMS receives industry award recognition for charity roadshow

2010-11-14
EMS' campaign won a commendation for the best charity event and a bronze award for the most effective roadshow at the recent industry awards, which recognise success and innovation in experiential event marketing. EMS has managed BHF's Heart Health event roadshows since 2009, helping the charity to successfully target 'at risk' areas of the UK where heart disease is high. In the past two years the Heart Health roadshows have visited Newham & East London, West Yorkshire, Greater Manchester, Glasgow and South Wales. Deborah Auty, Project Manager from the British Heart ...

The FALDP's newest addition to their Self-Help Guide Series was written for families & caretakers seeking to adopt a child of a relative. Now all of the information to do it yourself is in one place.

2010-11-14
November is National Adoption Awareness Month. In November of 2009 Governor Crist issued a press release supporting a statewide initiative encouraging child adoption. Florida's adoption initiatives center around children living in foster care, especially older hard to place teens and their siblings. We applaud the state's progress in finding families for so many of these children. This guide is for families -- grandparents, siblings, aunts and uncles -- who are willing to step up and adopt their relative's children before foster care becomes necessary. Only the unfortunates ...

PilotGroup.NET releases a new video community software - AllShareVideo

2010-11-14
PilotGroup.NET team have been successfully developing, updating and supporting its own solutions e-business for almost 10 years. AllShareVideo software release has become the result of gathered ideas and experience. This is a fully-equipped video community software which helps to launch: - a video share website like YouTube, DailyMotion, Vimeo, Metacafe, etc; - a niche video portal focusing on a certain sphere of life, activity or type of audience; - a social networking website with elements of video hosting. Video sharing is one of the most dynamically evolving ...

LAST 30 PRESS RELEASES:

Scientists unlock secrets behind flowering of the king of fruits

Texas A&M researchers illuminate the mysteries of icy ocean worlds

Prosthetic material could help reduce infections from intravenous catheters

Can the heart heal itself? New study says it can

Microscopic discovery in cancer cells could have a big impact

Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer

Breakthrough new material brings affordable, sustainable future within grasp

How everyday activities inside your home can generate energy

Inequality weakens local governance and public satisfaction, study finds

Uncovering key molecular factors behind malaria’s deadliest strain

UC Davis researchers help decode the cause of aggressive breast cancer in women of color

Researchers discovered replication hubs for human norovirus

SNU researchers develop the world’s most sensitive flexible strain sensor

Tiny, wireless antennas use light to monitor cellular communication

Neutrality has played a pivotal, but under-examined, role in international relations, new research shows

Study reveals right whales live 130 years — or more

Researchers reveal how human eyelashes promote water drainage

Pollinators most vulnerable to rising global temperatures are flies, study shows

DFG to fund eight new research units

Modern AI systems have achieved Turing's vision, but not exactly how he hoped

Quantum walk computing unlocks new potential in quantum science and technology

Construction materials and household items are a part of a long-term carbon sink called the “technosphere”

First demonstration of quantum teleportation over busy Internet cables

Disparities and gaps in breast cancer screening for women ages 40 to 49

US tobacco 21 policies and potential mortality reductions by state

AI-driven approach reveals hidden hazards of chemical mixtures in rivers

Older age linked to increased complications after breast reconstruction

ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting

Early detection model for pancreatic necrosis improves patient outcomes

Poor vascular health accelerates brain ageing

[Press-News.org] Williams F1 and Power Plate launch a high octane collaboration in Dubai
Formula One fan's in the Middle East can now accelerate their fitness with the newest object of desire - a limited edition Williams Power Plate machine.