Beintoo and iDreamSky Join Forces with a New Joint Venture in China

Loyalty and engagement pioneer teams up with China's leading mobile game publishing platform to reward Chinese smartphone users.

2014-04-10

MILAN, ITALY, April 10, 2014 (Press-News.org) Beintoo, operator of the BeClub, a leading gamification and loyalty program, is pleased to announce the establishment of a joint venture with iDreamSky, the largest mobile game publishing platform by active users in China. With this partnership, Beintoo will extend its footprint to the world's largest mobile subscriber market, giving Chinese smartphone users the opportunity to earn rewards by using their favorite apps.

Antonio Tomarchio, CEO of Beintoo announced, "We are extremely proud to partner with iDreamSky, one of the great success stories in the international gaming industry. Establishing this joint venture is a major milestone in our international expansion strategy. In the coming months we will work closely with iDreamSky on replicating the BeClub's success in China. Our goal is to create one of the leading providers of rewards-based online to offline marketing in Asia."

Michael Chen, CEO of iDreamSky stated: "The joint venture with Beintoo is the beginning of an exciting new chapter for iDreamSky. We expect the partnership will become an important part of our revenue growth strategy by building user loyalty through truly rewarding experiences. Beintoo's innovative technology and strong track record in user loyalty management give us an excellent platform for providing more value to our user base of over 100 million monthly active users."

The BeClub is a mobile loyalty platform that connects mobile users with brands they like by rewarding members for completing missions online and in the real world. Beintoo introduced its ground-breaking BeClub program in the US in December of last year, enrolling millions of highly engaged mobile app users within weeks. The venture with iDreamSky will allow Beintoo to extend the platform to the Asian market.

About Beintoo:
With offices in Milan, New York and Shanghai, Beintoo is changing the way leading brands engage with their customers. Our goal is to create more engaging and more rewarding experiences for mobile users around the world.

We help our partners reach and reward millions of mobile users via proprietary gamification and loyalty solutions. Our flagship product, BeClub, is a mobile engagement platform that rewards users of major apps for completing "missions". Leveraging geo-fenced and ibeacon-enabled technology, Beintoo rewards members for shopping at popular brands every day.

Beintoo also provides a range of mobile performance advertising solutions to drive acquisition and user retention to agencies and direct clients.

For more information about Beintoo, visit: www.beintoo.com

About iDreamSky:
iDreamSky is the largest mobile game publishing platform in China by active users.

iDreamSky collaborates with top-tier international mobile game developers to localize and culturalize their editions of hit games for the China market. iDreamSky is committed to bringing the best mobile game experience to China's massive user base, currently offering a portfolio of over 80 casual and mid- and hardcore mobile games in various genres.

iDreamSky also focuses on becoming the partner of choice for game developers looking to launch their games in China. iDreamSky has built strong business relationships with many of the top game developers in the world such as Halfbrick, Imangi, Disney, Gameloft, Lima Sky, Devsisters, Sega, Konami, Miniclip, and Namco Bandai.

Through collaborating with a wide range of distribution and payment operators in China's mobile game ecosystem, iDreamSky has established an extensive third-party distribution and payment network for its mobile games.

For more information about iDreamsky, visit: http://www.idreamsky.com/en/

For more information please contact:

Ciara Brady
cbrady@beintoo.com

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