Parents have a New Ally in Manageing their Children's Digital Consumption

NEW YORK, NY, April 10, 2014 (Press-News.org) With kids everywhere immersed in digital devices - smartphones, computers, tablets -- many parents struggle with how to manage their screen time. yummico, the children's media company co-founded by children's media veterans Traci Paige Johnson (Blue's Clues) and Robert Mowen and feature filmmakers Caroline Baron (Capote) and Anthony Weintraub, is releasing the interactive e-book ScreenTime. Written by Baron and illustrated by Paige Johnson, ScreenTime is an ally for kids and parents as they navigate the complex, blurry world of how much time is enough.

The first title in yummico's new preschool series The Adventures of Ash & Ollie, ScreenTime, launches for iOS on the iTunes app store and for Android on Google Play ($2.99). ScreenTime is produced in collaboration with Fingerprint and playable on Fingerprint Play --the first kid's mobile learning and entertainment network.

In ScreenTime, Ash and Ollie can't wait to play games on Daddy's phone or on the computer. But how much time is too much, and what are the rules? Respecting their parents' rules, the boys do their chores and then get to explore and play on their devices. Before they 'turn out like zombies for staring too long,' they go outside to join their 'own social network' - a play date.

Enhanced features on the ebook include animation and games with rich, page-turn animations and touch-and-swipe interactions.

Featuring two mischievous brothers, the Ash & Ollie series is a fun and funny buddy adventure, using visual storytelling and physical comedy to frame stories that focus on the social, emotional and behavioral skills children need for success in school and everyday life. For Ash and Ollie, every day begins in an ordinary way, then explodes into a world of imagination and exploration.

Ash & Ollie's curriculum revolves around the myriad of childhood development issues parents deal with every day - sleep, sibling rivalry, sharing, following rules, understanding feelings, confronting fear, screen time, etc. Life lessons are seamlessly integrated into the action inside the story, allowing kids to learn positive lifestyle habits for themselves, while setting up the structure for parents to speak with their kids about these issues.

yummico launched in 2013 with the critically acclaimed and award-winning app Yummilloo Rainbow Power, the first in the Yummiloo musical food adventure series. Yummiloo Rainbow Power received top ratings from reviewers such as Common Sense Media and was 'New and Noteworthy' on the iTunes store for over thirty weeks after its release. Yummiloo Rainbow Power has received numerous awards and accolades, including Parent's Choice, National Parenting Publications, Creative Child Magazine, Parent Tested, Parent Approved (PTPA) and Indie Prize Showcase.

yummico has teamed up with New York's WNET, America's flagship public media outlet, to develop a public media project focused on nutrition and healthy behavior and featuring original digital content from Yummiloo. The company also recently announced a partnership with Sprout, the first dedicated 24-hour preschool network and DHX Media, the family entertainment creator, producer and licensor, to develop and produce original 11-minute interactive appisodes of the new yummico series Edison the Invention Detective.

About Fingerprint
Fingerprint is a global mobile technology company that powers games and curates play-and-learn content to targeted customers around the world through dedicated mobile networks. The company is growing at a rapid rate as global brands look to efficiently and effectively reach parents and children with highly relevant entertainment, where they are, which today, is nearly all mobile. Fingerprint works with industry leaders like Samsung, Sylvan and Astro that license Fingerprint's technology platform and content solution. Fingerprint powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. Fingerprint is funded by leading consumer tech investors including Corus Entertainment and K2MediaLabs. For more information, visit fingerprintplay.com or facebook.com/fingerprintplay.

About yummico
yummico is the children's media company founded by Caroline Baron, Traci Paige Johnson, Robert Mowen and Anthony Weintraub. The company develops content for the preschool and toddler audience with a focus on technology-based interactive platforms. Featuring lovable characters, irresistible stories and a homegrown aesthetic, yummico's goal is to create high quality content that kids adore and parents trust. Johnson is the creator of the groundbreaking children's television series Blue's Clues and co-creator of SuperWhy. Baron is the award-winning producer of feature films including Capote, Monsoon Wedding and executive producer of Admission, starring Tina Fey and Paul Rudd. Baron also founded the nonprofit organization FilmAid International (www.filmaid.org), which provides life-saving information on HIV/AIDS, landmine awareness, health and hygiene, women's rights, and conflict resolution. Find yummico at http://www.yummico.com and on Facebook and Twitter.

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Kalli Dionysiou
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kalli@sayleswinnikoff.com