W Concept Continues S/S Campaign with Second Week "All-In-One" Theme Featuring "Natalie Off Duty"

Online fashion retailer releases weekly "12 Keywords" S/S campaign in partnership with top fashion blogger

2014-04-26

NEW YORK, NY, April 26, 2014 (Press-News.org) Online clothing retailer, W Concept (http://us.wconcept.com/), recently announced the release of their second week of their Spring and Summer "12 Keywords" campaign exclusively featuring top model-turned-fashion-blogger "Natalie Off Duty" Suarez. Their "12 Keywords" campaign for this season features the top spring trends expected to rule the sidewalks of street style enthusiasts and stylistas everywhere. Every week the brand will release a slew of new, trendy items fit to suit the needs and personal style of any fashionista based on one key trend. Donned by "Natalie Off Duty", the brand will show styled editorial photos of Natalie showcasing the trend, and various suggestions to go along with each of the brand's carefully chosen keywords. This week W Concept kicked off the campaign with their second keyword, "All-In-One", featuring an array of wearable jumpsuits to match various personal tastes that can be found at http://goo.gl/aOJP6e.

"This is our second time working with Natalie Suarez. She is such a talented young woman with a distinct person style that speaks true to our customers." States Marketing Manager of W Concept, Mari Hwang. "We wanted to focus on a fun campaign this season that would let us use functional editorial pictures to show our customers various different options on styling spring's hottest items and trends. The '12 Keywords' campaign is relevant and different from other retailers who just want you to shop. Here at W Concept we focus on creating an experience and making sure our customers enjoy our online shop as well as providing them with insightful style ideas."

W Concept acts as a host to various upscale brand names and new designers in the spotlight, as well as selling their own label items. Where a modern minimalist meets a sophisticated socialite, W Concept more than offers their customers a fierce slew of versatile trendy and stylish apparel. A strong focus is placed on unique pieces that anyone from a typical glamourai to a punky beauty queen could dream of and easily work into their wardrobe. As a fashion and life atelier, W concept features highly coveted items carefully handpicked with the customer in mind. The brand also offers exclusive lines featuring partnerships with top personalities such as street artist Paul Richards, shoe brand Jinny Kim, and organic line Kowtow. Originally having worked with "Natalie Off Duty" on an exclusive line for the website, the "12 Keywords" campaign is the second time the brand has partnered with the famed blogger.

For more information on W Concept or their collaboration with Natalie "Off Duty" please
visit http://us.wconcept.com/. For press and media inquiries please email info@beautifulplanning.com or call 877.841.7244 .

About W Concept
W Concept is an online luxury fashion retailer with a brick and mortar store located in Fort Lee, NJ. Established in 2006, W Concept launched their American site in early 2012 with much success. The store carries a collection of high fashion men and women clothing and accessories from over 200 designer brands and is a die hard shopping resource for all male and female fashion trends. Each item is thoughtfully handpicked from internationally acclaimed and young designers alike. W Concept also designs and carries two in-house brands, W Studio and W Street. Visit http://us.wconcept.com for more information.

Media Contact: Wendy Vazquez
Beautiful Planning Marketing & PR
877-841-7244
wvazquez@beautifulplanning.com

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