Plans & Schemes Jumps to the Forefront in the Blow Dry Bar Craze. Blow Dry Bars...the new Manicure.

LOS ANGELES, CA, August 29, 2010

The phenom know as Blow Dry Bars or Blow Dry Lounges have hit the Beauty marketplace in a BIG way. Plans & Schemes a Salon/Spa Marketing company with 10 years under its belt in the Industry is now offering the first comprehensive "behind the curtain" look at this new burgeoning industry.

Having been one of the first companies to research this segment of the industry, Plans & Schemes has proven programs that will answer questions for the savvy beauty professional as well as the industry neophyte looking to explore this seemingly "gold mine" segment of the multi billion dollar industry.

Erin Darafeev, Plans & Schemes founder has committed herself to this segment and has bought some of the leading beauty industry professional to the table for their collective "take" on the possible successes and pitfalls of this newly retooled concept. As Darafeev explains; "We call it a retooled segment because the Shampoo Set has been an industry stalwart for decades. It just seemed to disappear and not make itself relevant to the millions of new customers that the industry creates every time a young woman becomes an adult. What we are doing is through our focus groups of clientele and Salon owners is making the Blow Dry segment understood and relevant across the board to a wide demographic."

Plans & Schemes first success story has come to fruition with the client Blow Nation a company that will prove to be a dominant force in this understated market niche.

Plans & Schemes is a social media company that specializes in the men's and women's beauty industry news and updates relevant to the industry and has been a manufacturer and supplier to the industry through its affiliate companies for over 50 years.