EmeraldFish.com: A Treasure Trove of Luxuries for Modern Living Launches Today

SAN FRANCISCO, CA, December 11, 2010

Emeraldfish.com, the new boutique shopping experience for women and men desiring beautiful, functional and contemporary objects from Italy, France, Germany, Pakistan, Korea and many other countries for modern living, is officially launched today. With today's announcement, EmeraldFish.com online shoppers now have access to a luxurious travel trunk in the form of a distinctive site comprising elements of design, style, and cultural appreciation. Emeraldfish.com merchandise is priced between $25 to $2500, and scaled to every budget level giving shoppers access to beautiful goods to enhance lifestyle, improve living space, or to simply boost personal style.

EmeraldFish.com is a well-organized online boutique shopping experience. To begin shopping quickly, visitors can select from two shopping preferences: 'Objects of Desire' and 'The Find'. 'Objects of Desire' is where a variety of items are found from tabletop decor, whimsical and useful objects; accessories, and one of a kind objects including antiques and other rare items such as pure silk, hand-painted Pakistani scarves made in Islamabad using a traditional Pakistani technique. No two scarves are alike. In fact, EmeraldFish.com is the site for locating just the right gift, only here does one find a signed Venini vintage vase, a recipe for Moroccan appetizers, and salt from Provence.

'The Find' features seasonal objects that EmeraldFish.com founder has personally identified and hand-selected from collectors and retailers from around the world. In this month's 'The Find', pieces are extraordinary discoveries in the form of a sumptuous jewelry collection including vintage Chanel bracelets, Yves St. Laurent necklaces, and more. Every EmeraldFish.com item is arranged on the site's "Go Fish" pages which lets visitors shop for items with a dollar amount they can spend in mind.

Conceptualized from owner interior and graphic designer Heddie Chu, a founding partner at NC2, the architecture and interior design firm in San Francisco; and a graduate of the Parson's School of Design, EmeraldFish.com was developed by Heddie, to share her passion for sumptuous fabrics, designs, colors, and textures evident in a myriad of different ways within each piece of merchandise on her site. Heddie Chu is also intent on celebrating the diversities of world cultures and people in the most ideal way she knows how to: by recognizing and sharing the culturally rich designs and style found in countries all around the globe. For example, while perusing EmeraldFish.com pages, visitors will find not only beautiful merchandise to buy, but also illustrative stories to read, and learn, about the cultures and designers who've inspired many of the objects for sale on the site.

"There is something very satisfying about ones' lifestyle and personal style which is more enjoyable when elements of design and style are integrated," said Heddie. "EmeraldFish.com is the culmination of these ideals along with the lovely quality and of everyday items such as candle holders, table service, linens, jewelry or perhaps something less serious as a shoe horn, in every object on the site, each has been inspired by people of various different cultures who themselves have interesting stories to share."

With the launch today of EmeraldFish.com, Heddie expects to reach a large segment of price conscious shoppers looking to impress loved ones with the perfect gift. Each week this month, EmeraldFish.com is highlighting specific objects while also telling the story about other cultures through the objects featured on the site. Also, visitors will find ideas and tips about how to use and incorporate the objects into their homes to emphasize the design and style aspects of living well, while also living consciously.

ABOUT EMERALDFISH.COM
EmeraldFish.com is dedicated to giving people access to the most beautiful, functional objects from around the world. Emeraldfish.com's selection of home and table decor, gift items and personal accessories spans Europe, Asia and America; ranges in price to suit all occasions. EmeraldFish.com is also a platform to exchange cultural ideas that lead to better understanding between people of all races, roots and lifestyles. Founder Heddie Chu believes that if we can find beauty in an object from another land, we can find beauty in the people who made it.

ABOUT NC2
NC2 is a creative and comprehensive 'think-tank' studio collective located in San Francisco. Its unique combination of in-house expertise enables NC2 to develop your concepts with both highly aesthetic and functionally succinct solutions. At NC2, we are more than designers, we are problem solvers. Details can be found at http://www.nc2studios.com