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Social Science 2010-12-12 2 min read

Small Businesses, Authors, Speakers, Coaches, Celebrities & All Brands Are Introduced to New Social Media Marketing Program

The most common business marketing questions of 2010 are related to starting a social media marketing program for small businesses or brands, including individuals as brands. It's no longer enough to simply have a website.

DUNCANSVILLE, PA, December 12, 2010

Social Media Marketing help is now available in the form of a structured program that utilizes the most effective ways for a business or personal brand to successfully participate in social media. The system has been designed and released because individuals and small business owners who have had no social media training have requested a process to market their product or service on the internet.

Social Media Marketing consultant Vicki Zerbee states, "I constantly get questions from business owners about how they can use Social Media to get more prospects and sales for their business. For most it is overwhelming because marketing on the internet is very different from traditional marketing. There are areas that can not be ignored, and those that are jumping in and not having a plan are frustrated with the results they have been getting."

The new Social Media Marketing Program is for the companies or individuals that seek to keep their social media work in-house. The people most familiar with the brand are the voice of the brand. That voice needs a plan that integrates internet marketing best practices with social media opportunities. Social Media is about providing value and building relationships in an organized way, not about pushing out a message to a large and untargeted audience.

"To date there have been problems with small brands getting the social media results they desire. One reason for that is because social media is still very new and there are not many people teaching how to operate a successful program. Another concern is that online marketing changes constantly, literally daily. A small business or individual brand needs to be connected to a program that will address these issues." Zerbee states.

In 2010 most business owners saw the value of having an online presence although there are still significant local business owners who do not have a website. With the majority of people searching online for business information, including location and buying decisions, and finding companies who are active online, it is only a matter of time before businesses that refuse to establish an active presence will start to lose business to competitors who do participate in social media. 2011 is the year to build a brand's following through active engagement and social media is the vehicle to get there.

Zerbee points out, "Our Social Media Marketing program is currently being used by small businesses in every market, both locally and nationally. Experts in many fields including speakers, consultants, trainers, coaches, authors, musicians, entertainers and celebrities use this system to get their businesses and personal brands social."

To learn more about how to implement a Social Media Marketing program in 2011, visit http://www.socialmedia.yourwebsitemarketingservice.com or email vicki@yourwebsitemarketingservice.com.

Vicki Zerbee
Social Media Marketing Consultant

http://www.socialmedia.yourwebsitemarketingservice.com
vicki@yourwebsitemarketingservice.com.
814.931.8041
Central PA, USA