Leading augmented reality provider Wikitude has new CEO

Martin Herdina is the new CEO of Mobilizy

2010-12-15

VIENNA, AUSTRIA, December 15, 2010 (Press-News.org) Martin Herdina (34) is the new CEO of Mobilizy (www.mobilizy.com). Only two years after its foundation, the Austria-based company and maker of 'Wikitude' has been established as one of the world's leading providers for augmented reality on smartphones. Recently, in May this year, Martin Herdina has successfully sold the start-up company fatfoogoo, which he co-founded, to Digital River, a leading provider of global e-commerce solutions.

With Martin Herdina the further global expansion of Wikitude will be under the responsibility of a successful entrepreneur and experienced Internet manager. Before the foundation of fatfoogoo in January 2007, Herdina gained broad experience as Product Management and Marketing Director at Qpass, a US-based company specialising in infrastructure for electronic payment transactions. Prior to that, Herdina, who swims, climbs, skis and travels in his spare time, had been responsible for strategic product management in executive positions at T-Mobile and UCP AG.

Martin Herdina says about his new responsibility at Wikitude: "Augmented reality is an exciting technology with a host of opportunities for many different market segments. I am very happy to join the successful team at Mobilizy and to turn augmented reality, a key theme in the future, into a useful aid for millions of smartphone users and an integral part of everyday life.

Wikitude: reality and computer-aided information merge
Via the smartphone's GPS signal, Wikitude transmits the user's current location and thus merges the real world with the digital. If you hold your iPhone over a certain point, it displays additional information about the objects in the camera image display. According to a recent study carried out by ARChart, the market for this type of mobile augmented reality applications alone will offer a potential of 2.2 billion USD in 2015.

The latest software products by Mobilizy are the Wikitude augmented reality browser and the Wikitude Drive app. The Wikitude browser integrates information from various sources (e.g. YouTube, Flickr, Wikipedia and many other "worlds") in the camera view of the smartphone. Wikitude Drive is a navigation system based on augmented reality.

About Wikitude
Wikitude is an early pioneer in commercial augmented reality and the creator of the Wikitude World Browser, which is one of the first practical augmented reality (AR) mobile applications available world-wide. Wikitude engages in the research and in-house development of location-based services and augmented reality experiences for smart-phones. Wikitude is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of mobile augmented reality. http://www.wikitude.org

Media Contact:
i5comm for Wikitude
Bernhard Lehner
Spengergasse 37-39
1050 Vienna
Phone +43 664 439 86 09
Mail: bernhard [at] i5comm.com

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Leading augmented reality provider Wikitude has new CEO

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