Leading augmented reality provider Wikitude has new CEO

Martin Herdina is the new CEO of Mobilizy

2010-12-15

VIENNA, AUSTRIA, December 15, 2010 (Press-News.org) Martin Herdina (34) is the new CEO of Mobilizy (www.mobilizy.com). Only two years after its foundation, the Austria-based company and maker of 'Wikitude' has been established as one of the world's leading providers for augmented reality on smartphones. Recently, in May this year, Martin Herdina has successfully sold the start-up company fatfoogoo, which he co-founded, to Digital River, a leading provider of global e-commerce solutions.

With Martin Herdina the further global expansion of Wikitude will be under the responsibility of a successful entrepreneur and experienced Internet manager. Before the foundation of fatfoogoo in January 2007, Herdina gained broad experience as Product Management and Marketing Director at Qpass, a US-based company specialising in infrastructure for electronic payment transactions. Prior to that, Herdina, who swims, climbs, skis and travels in his spare time, had been responsible for strategic product management in executive positions at T-Mobile and UCP AG.

Martin Herdina says about his new responsibility at Wikitude: "Augmented reality is an exciting technology with a host of opportunities for many different market segments. I am very happy to join the successful team at Mobilizy and to turn augmented reality, a key theme in the future, into a useful aid for millions of smartphone users and an integral part of everyday life.

Wikitude: reality and computer-aided information merge
Via the smartphone's GPS signal, Wikitude transmits the user's current location and thus merges the real world with the digital. If you hold your iPhone over a certain point, it displays additional information about the objects in the camera image display. According to a recent study carried out by ARChart, the market for this type of mobile augmented reality applications alone will offer a potential of 2.2 billion USD in 2015.

The latest software products by Mobilizy are the Wikitude augmented reality browser and the Wikitude Drive app. The Wikitude browser integrates information from various sources (e.g. YouTube, Flickr, Wikipedia and many other "worlds") in the camera view of the smartphone. Wikitude Drive is a navigation system based on augmented reality.

About Wikitude
Wikitude is an early pioneer in commercial augmented reality and the creator of the Wikitude World Browser, which is one of the first practical augmented reality (AR) mobile applications available world-wide. Wikitude engages in the research and in-house development of location-based services and augmented reality experiences for smart-phones. Wikitude is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of mobile augmented reality. http://www.wikitude.org

Media Contact:
i5comm for Wikitude
Bernhard Lehner
Spengergasse 37-39
1050 Vienna
Phone +43 664 439 86 09
Mail: bernhard [at] i5comm.com

ELSE PRESS RELEASES FROM THIS DATE:

Sunday Drive Announces Search for the Best Holiday Light Display in America

2010-12-15

During their stay, the winner also gets to enjoy 'The Ultimate Sunday Drive' via an exclusive VIP test drive in Tesla Motors' amazing all-electric roadster. The Ritz-Carlton's award-winning Sunday Brunch is also included in this prize. And after lunch, this lucky traveler is invited to cruise the hotel's 'Signature Drive', which winds from the rugged beauty of California's world-famous Highway 1 and through quaint coastal villages before ascending to the scenery and serenity of the Santa Cruz Mountains' towering redwoods. Jason Scott, CEO, stated "people take a lot of ...

Premier Atlanta DJ Entertainment Gladly Received in Atlanta, Georgia

2010-12-15

Jeremy Johnston, aka David Olam, has taken his passion for DJ'ing and his 15 years experience in event and audio production and he has transformed it into a business which is called Premier Atlanta DJ Entertainment. This business not only contributes some of the best DJs in Atlanta to special occasions but also provides services like state of the art lighting, pro audio sound equipment and Karaoke. DJ Olam has kept his enterprise limited to two professional DJ's and himself, as he prioritizes the quality of work over the reputation of a DJ service provider on a commercial ...

CruiseSpecialists.com Announces the Grand Holland America World Cruise for 2012

2010-12-15

For over 135 years Holland America world cruises have earned an unblemished reputation as being a unique, most enchanting, and adventurous, luxury world cruise. Dan Grausz, Sr. Vice President, Fleet Operations, remarks, "( http://www.cruisespecialists.com/ ) Holland America world cruise has been in the business for over a lengthy span 135 years. The only way companies are able to have that kind of track record is if they keep to a set of principles by which they conduct themselves. The Holland America cruises proudly stands by its motto and mission statement which is 'Through ...

CoreCentive Hires Industry and Sales Veteran Mark Rettberg

2010-12-15

CoreCentive announces new Vice President of Sales, Mark Rettberg. His role with the company begins today. Rettberg has an extensive background, including three-plus years supporting the Eastern US Sales organization as the Regional Director at New York-based Michael C. Fina, an employee reward & recognition and retail company. Rettberg managed sales upwards of $20 million while leading a team of senior sales representatives. While with Michael C. Fina, Rettberg was responsible for acquiring many top customers such as Royal Caribbean, Dunkin Brands and BF Goodrich. "Mark ...

International Swimming Hall of Fame Announces Induction Class of 2011-Prince Albert of Monaco , Ian Thorpe and Lenny Krayzelburg Top List of Aquatic Legends, Lewis Pugh To Receive Presidential Award

2010-12-15

The International Swimming Hall of Fame (ISHOF) announces the names of the Honoree Induction Class of 2011, consisting of 9 legends from the world of Aquatics. The Induction Ceremony, on Friday May 6th, will be the feature of the 46th Annual ISHOF Honors Weekend in Fort Lauderdale , Florida , along with the AT&T USA Diving Grand Prix, a Federation Internationale de Natation (FINA) event featuring the world's greatest Olympic divers, which will be held May 5 - 8, 2011 at the Hall of Fame Pool. Reservations for the Class of 2011 Honors Weekend are available now at http://www.ishof.org ...

Dogtrainingspot Gives Out Free Newsletter To Stop Dog Jumping

2010-12-15

Dogtrainingspot gives out free newsletter on how to stop dog jumping ( http://www.dogtrainingspot.org/category/stop-dog-jumping/ ) and other dog obedience training tips. Included in the report are tips to stop dogs from jumping the fence, jumping on the couch and jumping on people. It also includes essential dog training commands every dog lover needs to stop their puppy from unnecessary jumping. The site also publishes dog training reviews ( http://www.dogtrainingspot.org/category/dog-training-reviews/ ) of different products for training dogs. Puppy owners think of ...

Window Treatments and Coverings from a Convenient Online Location

2010-12-15

For any homeowner looking for a cheaper avenue of redecoration, there is now a solution. Window treatments, blinds, shade and even and shutters are all available at Blindsfactorydirect.com. Where homeowners would normally have to browse for the same products at a hardware or department store, they'll be able to easily browse for them online. Besides having a great selection of window treatments and shades, customers can also look through galleries including photos of the finished product. Instead of just seeing the product by itself, customers will be able to see them ...

Creative FX smartens up school children's day

2010-12-15

London primary school children have had the chance to design their own car as part of a competition run by Mercedes Benz Brentford. The competition, designed to support schools in the local area and encourage creativity, brought excitement to hundreds of school children as they were given the opportunity to design an attractive new livery for a Smart Car. Eighteen London schools were invited to enter the competition, which was judged by Mercedes Benz. The winner, from Isleworth Town primary school in Hounslow, then got to see their design turned in to a reality. The ...

Websites Are The New Standard Of Communication - Help Yours To Be Heard Loud And Clear

2010-12-15

AffordableSEOSuccess.com is an effective and quickly growing ethical Search Engine Optimization Company that specializes in Search Engine Optimization for Websites in a variety of industries. Serving areas of Greater and Central Pennsylvania and other clients nationwide, the company looks beyond the typical and at times questionable approaches that some SEO companies employ to meet their customer's needs on the Internet. Located in the heart of PA, AffordableSEOSuccess.com is proud to offer their forward thinking services to companies interested in affordable SEO. ( ...

Reducing The Cost Of Invoice Processing

2010-12-15

Pitney Bowes has launched a new Invoice Process Automation service designed to help businesses and public sector organisations cut costs, improve supplier relationships and streamline the heart of the finance function. Across Europe, a massive 28 billion invoices are still sent by mail. Every paper invoice currently costs an average of more than GBP10 to process. Pitney Bowes Invoice Process Automation service tackles the huge amounts of unnecessary cost and wasted effort inherent in the average invoicing process, both payables and receivables. The typical costs of ...

LAST 30 PRESS RELEASES:

Lower dose of mpox vaccine is safe and generates six-week antibody response equivalent to standard regimen

Personalised “cocktails” of antibiotics, probiotics and prebiotics hold great promise in treating a common form of irritable bowel syndrome, pilot study finds

Mobile device location data is already used by private companies, so why not for studying human-wildlife interactions, scientists ask

[Press-News.org] Leading augmented reality provider Wikitude has new CEO
Martin Herdina is the new CEO of Mobilizy