RIU Launches a New Collection for Spring 2011

Young adult accessory and gift vendor set to debut bold new prints and products for the Spring 2011 season

2011-01-06

STUART, FL, January 06, 2011 (Press-News.org) Young adult accessory and gift vendor, RIU is set to launch their new Spring 2011 product assortment featuring over 250 new items in 6 new prints this month.

"We are very excited about our Spring '11 collection. Not only are we offering over 250 new skus, but we have also embraced a bold new color pallet that offers a great balance of sophistication and fun," says RIU VP and Creative Director, Maureen Lorr Schmidt.

RIU customers will notice many hues of Honeysuckle, which was named Pantone 2011 color of the year. Two of RIU's new prints, Studio Dot and Paisley Punch offer this hot 2011 color.

This season RIU is offering three new prints in the entire assortment, along with a first ever debut of three limited edition prints. "Our Fresh Bouquet print is a mod geometric featuring a bold Kelly Green. Studio Dot represents our signature look updated in Spring '11 trend colors, while Paisley Punch is a mix of bohemian chic with RIU's signature twist," says Lorr Schmidt.

Limited edition prints for the season feature 50's style Retro Dot, citrus inspired Floral Splash and the multi-hued animal print, Beach Leopard.

New products for the season can be found in RIU's beach assortment which include: crossbody and drawstring towel sets, beach coolers, sun hats, sunglass cases, flip flops, chaise lounge covers, beach totes and more. Additionally RIU is set to launch Golf Bags, iPhone cases, Paddle Brushes, as well as an expanded assortment of Athletic Bags and Rainboots. Additionally RIU is offering numerous design updates to key customer favorites.

RIU will be showcasing their entire new line in the RIU corporate booth at the following winter 2011 trade shows: AmericasMart Atlanta (Bldg 3, 5-1700); NYIGF (Booth #1201); The PGA Merchandise Show (Booth #3930); Toy Fair (Booth #6417) and MAGIC Las Vegas. (Booth #JR 71910 ). Store buyers are also able to view the new products on the company's wholesale webpage, http://wholesale.roomitup.com.

For more information about the RIU line please contact Alex Chauss at alex@roomitup.com or 772.919.7584.

About - RIU (Room It Up) is a division of Prime Source Accessories Inc, a privately held company located in Stuart, FL. Room It Up is a coordinated lifestyle collection of products used to Personalize Your Space tailored to the teen, college and young adult markets. Room It Up products are available in over 5,000 retail stores throughout the United States and has distributors in the United Kingdom, Canada, Mexico, Japan, Columbia, Singapore, Lebanon, Hong Kong and China.

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RIU Launches a New Collection for Spring 2011

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