Pedernales Electric Cooperative Taps Tocquigny for Interactive Site - Harnesses Tocquigny's Technology Prowess to Serve Membership

AUSTIN, TX, January 12, 2011 (Press-News.org) Tocquigny, an award-winning and nationally recognized interactive agency, announced today that it has designed and re-launched the Pedernales Electric Cooperative (PEC) Web site. The new leadership at the PEC is using technology to improve online services for the cooperative's membership.

Based upon member input, the PEC sought an interactive site that could streamline online services for customers. The PEC selected Tocquigny for the task due to the agency's 30-year history of award-winning creative work and its prowess in interactive, direct response, social media and mobile technologies. Tocquigny's in-depth expertise is demonstrated by the fact that it has been named the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and as a "Top 20 Interactive Agency" by Adweek.

The PEC leadership wanted to develop a highly functional website, establish a social media strategy that includes a blog on conservation, and conduct a re-brand of the Cooperative. As the nation's largest member-owned electric distribution cooperative, the PEC wanted to both educate and engage its membership community online. Tocquigny has developed an interactive site that uses technology to better serve its membership base. This is accomplished with paperless billing, online service requests, conservation education and applications like an Energy Analyzer, which allows members to see their daily electric usage and helps them estimate their electricity usage in advance.

"We appreciate that the new leadership at the Pedernales Electric Cooperative is forward-thinking and understands that their membership expects convenience in their Web site interactions," comments Yvonne Tocquigny, CEO of Tocquigny. "They also understand that social media is a valid and measurable way to spread the word about the PEC's services."

The new PEC site will also meet the needs of an expanded audience with a section for commercial members and a Kids Zone that offers safety and conservation information for children. Since a complete revamp of the 2003 Web site was necessary, the PEC wanted an agency to guide them through a carefully executed redesign that would support corporate transactions, communicate with the community and offer money-saving conservation content and applications.

"It is our goal to make it easier for members to engage with the Cooperative," offers Michael Racis, president of the PEC Board of Directors. "We want our members to visit our website regularly, and we believe they will find it informative and fun to use. Tocquigny is helping us to accomplish these goals."

The large-scale site redesign has been under construction for approximately a year and was re-launched in December 2010. For more information, visit www.pec.coop

Further information about Tocquigny, its clients and capabilities can be found at www.tocquigny.com A personalized business consultation can be obtained by visiting http://www.tocquigny.com/contact-us/ and contacting Peter Moossy.

About Tocquigny

Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with creative branding and A Measured Approach http://budurl.com/measured to interactive. With an extensive breadth of services, Tocquigny can harness the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and a "Top 20 Interactive Agency" by Adweek.

Visit tocquigny.com: http://www.google.com/url?q=http%3A%2F%2Ftocquigny.com&sa=D&sntz=1&us ... l211shbVqg.

Media Contact:
Cynthia Baker
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