Social Media Authority, Speaker and Boot Camp Digital CEO, Krista Neher, Launches New Book on Social Media Marketing

CINCINNATI, OH, January 12, 2011 (Press-News.org) Internationally recognized social media expert and CEO of Boot Camp Digital, Krista Neher, is proud to launch her first book, "Social Media Field Guide." She has collected countless experiences and encounters from working with thousands of companies and individuals in social media into an essential guide full of strategies, tools and advice for businesses or individuals looking to grow through social media.

With the digital world dominating all aspects of time, attention and commerce, businesses need to innovate and accelerate using these social media tools to gain and maintain competitive advantage. A recent report from McKinsey shows that businesses using social media and web 2.0 technologies are more likely to be market leaders, growing market share and have higher margins than those who aren't (http://www.mckinseyquarterly.com).

The Social Media Field Guide offers a comprehensive overview of strategies, tactics and tools for successful social media marketing using sites like Facebook, LinkedIn, YouTube, Twitter, blogs, webinars, email and other social media tools.

"I know that businesses can get results with social media; I've worked with thousands of businesses and individuals," said Neher. "I created the Social Media Field Guide as a tool to help businesses map out and implement a successful social media program."

This book has been a great addition to Krista's social media training classes at the Institute for Social Media at Cincinnati State, a course designed to help businesses and professionals leverage the use of social media to achieve targeted objectives. The Social Media Field Guide is the "Go To" guide for business owners implementing social media into their corporate strategies.

The Social Media Field Guide is available on Amazon.com and in select bookstores for $18.95. Contact the author, Krista Neher, for special offers or visit http://www.bootcampdigital.com for more details.

Krista Neher (http://kristaneher.com) has over 10 years of marketing experience and is an author, instructor and speaker on social media marketing. She is the CEO of Boot Camp Digital (http://bootcampdigital.com) and is the Managing Director of the Institute for Social Media at Cincinnati State. She is a sought after speaker for keynote presentations, trade shows, associations and colleges on Social Media. Krista gained her marketing expertise from a 5+ year career at Procter & Gamble followed by VP marketing for internet startup Photrade.