Effective Marketing Proves its Value to Michigan-Based Company

CLARKSTON, MI, January 13, 2011 (Press-News.org) On October 2, 2010 Get Your Kids Off The Couch launched a national marketing campaign designed to benefit kids' activity centers across the nation. Today, just three months later, company founders can see the remarkably positive effects of this endeavor.

Get Your Kids Off The Couch (GYKOTC) offers kids' activity centers throughout the United States a central location to list their businesses online. It also serves as a powerful resource for parents, giving them direct access to the best local tutors, gymnastics classes, dance studios, swimming lessons, karate schools, and more.

As activity center owners themselves, GYKOTC's founders knew that the site needed to be more than a simple online directory. It needed to stand apart from others with a unique value proposition that kids' activity center owners would directly benefit from. This national marketing campaign was the answer.

Through combined marketing tactics such as content optimization and social media interaction, the campaign has significantly boosted website traffic and awareness which, in turn, has led to increased visibility and potential customers for all kids' activity centers listed within the site. In fact, a quick look at site analytics shows that the number of visitors to the site has doubled in comparison to the three months prior to launching the campaign.

Businesses that have been a part of the directory through this transformation are extremely excited. Patti Komara from Patti Komara's Tumblebear Connection applauds GYKOTC's founder and co-owner: "Brian Foster is a student of this industry and is always innovating and creating new ways to further our sport and our bottom line. His knowledge of cutting edge marketing techniques and business practices makes him a stand-out in the Kid's Activity Centers industry. I trust Brian and have faith in his abilities."

Get Your Kids Off The Couch continues to thank each directory member for listing their kids' activity centers on the website, and invites others to visit the GYKOTC site in order to learn more about the benefits of joining.

It goes without saying that GYKOTC's site creators are clearly dedicated to helping related businesses raise their bottom lines.

Keeping kids involved in extracurricular activities is vital for their growth and learning. Get Your Kids Off The Couch has made it a mission to provide parents with the resources they need to do just that. Visit http://www.getyourkidsoffthecouch.com to search your area for trusted activity centers.