Starr Tincup, BlueSky Global Alliance Delivers Unprecedented Reach for Human Capital Firms

FORT WORTH, TX, January 15, 2011 (Press-News.org) Starr Tincup, the premier full-service marketing agency dedicated to the human capital management (HCM) software and services industry, is pleased to announce the creation of a strategic partnership with BlueSky PR, a firm based in London that specializes in public relations and communications for recruitment, HR, business education and other niche sectors.

"Together, we have formed an unstoppable Anglo-American force with international experience, sort of like James Bond and Felix Leiter in Dr. No," said Steve Smith, partner at Starr Tincup. "Niche markets, such as human capital software and services providers, speak their own language - one that traditional PR and advertising agencies really don't understand. Together, we can now reach HCM buyers in any country or any language."

"When we were introduced to Starr Tincup, we realized that their in-depth knowledge of North American markets dovetailed nicely with our experience around the globe," said Adrian Barrett, director at BlueSky PR. "Starr Tincup and BlueSky each have the in-depth knowledge of recruitment, talent management and other areas of human capital that firms in this industry need but can't get from general agencies. We can meet the needs of industry clients anywhere, communicate effectively and deliver quality results."

Among the services that Starr Tincup and BlueSky provide:
• Brand and message development
• Market positioning
• Sales and marketing strategy
• Annual marketing plans
• Direct marketing, lead generation and demand generation through print, email and mobile channels
• Design - Web, print, social and mobile
• Public relations
• Media and analyst relations
• Thought leadership, including white papers, blogs and articles
• Executive communication
• Surveys and market research reports
• Web and application development
• Collateral materials, including brochures, newsletters, mailers and direct mail
• Social media consulting and development
• Video/multimedia
• Tradeshow strategy and consulting
• Product launches

For more information, visit http://www.starrtincup.com or http://www.bluesky-pr.net.

About Starr Tincup
Starr Tincup is a full-service agency for companies in human capital and other specialized market segments. We're also a three-time Best Places to Work honoree from the Dallas Business Journal. On the Web at http://www.starrtincup.com.

About BlueSky
Established in 2002, BlueSky is the specialist in PR and communications for recruitment, HR, business education and other niche sectors. Our team concentrates on securing quality coverage in trade, broadsheet and international media as well as covering all your communications needs; from digital media strategies to website copy. Whether you need PR support on a specific project or an outsourced communications department to provide advice or input at any time, we can help. On the Web at http://www.bluesky-pr.net.