ILN Enterprises Founder Edward Niu Speaks To Hayward Business Network About Mobile Marketing on January 17, 2011

SAN LEANDRO, CA, January 15, 2011 (Press-News.org) Edward Niu, ILN Enterprises President and Founder, will be the featured speaker at the Hayward Business Network event on Monday, January 17, 2011 at 8am. The presentation titled, "Using Maps, Mobile and Online Marketing to Keep Customers Coming to Your Local Business" will focus on free and inexpensive mobile & online marketing designed for small and medium sized businesses. By implementing the strategies, business owners can improve the numbers of customers who come to their places of business to make purchases. Admission to the event is complimentary to non-members of the Hayward Business Network.

Local consumers are quickly becoming accustomed to using search engines like Google, Bing and Yahoo to find and purchase products and services in their local areas. With the popularity of the iPhone and Google's Android-based smartphones, many in fact have started to do their searches untethered from their desktops. Google has recently estimated that 20% of all searches have some local business intent -- people searching to find a local business to buy from or solve a problem. According to Microsoft, 53 percent of mobile searches on Bing have a local intent. This trend looks to continue its rapid ascent over the next 3-5 years.

"The use of technology in marketing is all about effectiveness. I believe that business owners know of online and mobile marketing techniques and perhaps have tried some. But without the proper action to implement these strategies, many fail to improve their bottom line. So, internet marketing gets lost in the shuffle as business owners deal with their everyday operations. They don't know what dramatic effects good marketing can do for their businesses," declares Niu.

Time-permitting, the presentation will cover:
* How to claim your free Google business website and market it effectively
* What in the world is a QR Code and why it's important to your business
* Mobile marketing: Google paid $750 million to play, should you?
* Three ways to improve the online reputation of your business
* Map-Mobile Action Plan to implement the tactics described in the presentation

Niu adds, "This presentation is for all local business owners who want to learn some simple, yet effective mobile and online marketing methods designed to attract new customers and keep existing customers coming back time and time again."

To learn more about the topic, a free detailed report titled "Put Your Business on the Map" ($147 value) is available for download upon opt-in. In addition, local business owners who call ILN Enterprises to inquire about marketing services at 510.545.3511 will receive a complimentary 45-minute internet marketing strategy session for a limited time. All can be accessed instantly here: http://www.ilnenterprises.com

About ILN Enterprises, Inc.

ILN Enterprises, Inc. is based in San Leandro, CA. The company provides mobile and online marketing services as well as marketing consultation for small to medium sized businesses. Some of these services include low-cost mobile marketing solutions, mobile and web-based lead generation, search engine optimization, online reputation management, pay-per-click advertising, and social media consulting.

For media contact: Edward Niu is available for speaking engagements and Q&A sit-down discovery sessions about how business owners and entrepreneurs can integrate mobile and online marketing into their businesses to increase their clientele list. News organizations may contact Mr. Niu as an expert in the field of internet marketing, mobile marketing and search engine optimization. Please call (510) 545-3511 to set up an appointment.

About the Hayward Business Network

The Hayward Business Network (HBN), based in Hayward, CA, is an organization of local business owners and entrepreneurs helping each other attract new business. Its mission is to provide referrals, increase professionalism, encourage high ethical behavior, and expand its membership base. HBN members also educate others about the economic climate, governmental regulations and opportunities for business expansion. For more information, please call (510) 412-7268 or go to http://www.meetup.com/Hayward-Business-Networking-Group