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Science 2011-01-20 1 min read

News Of Daisy Lowe's Peacocks Collection Goes Global In Fashion Media

Swimwear collection makes waves in Europe and beyond

GLASGOW, SCOTLAND, January 20, 2011

This week's exciting announcement of the Daisy Lowe for Peacocks swimwear collaboration goes global, endorsing Peacocks' position as the UK's hottest value fashion retailer.

The Peacocks brand celebrates excellent coverage in leading titles including Vogue.com, Daily Mail online, Daily Telegraph online, Metro online, and sees international pick up in countries including USA, Japan and throughout Europe.

On Vogue.com there is some great coverage for Daisy Lowe's 1950s inspired swimwear collection, with a quote from her designer mum Pearl : "I'm so proud of Daisy's collection, whatever she puts her hand to she turns into a success and I can't wait to see her designs come to life this summer ... Together we are proud to be bringing classy vintage fashion to the high street at affordable prices".

The Telegraph.co.uk website also devotes an article to the subject of Daisy Lowe's Peacocks collection, pointing out that the retro theme of the swimwear collection is carried through from the designs of Lowe senior.

Daisy Lowe's collection also catches the eye of Mailonline, the Daily Mail's popular website, who pick up on the collections aim of catering to all shapes and sizes at bargain prices. Metro.co.uk reports on the story, stating that Daisy's collection is "inspired by the French Riviera in the fifties and fashion icons like Sophia Loren".

Other important titles such as Drapers, Glam UK, MyDaily and FabSugar all cover the news of Daisy Lowe's swimwear collection, indicating that Daisy's Peacocks range has the fashion editors' attention and is already creating a real buzz of anticipation.