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Science 2011-01-22 2 min read

Winter Warmer for Safestyle Market Researchers

Market Researchers' winter survival kit goes down a storm with Safestyle UK staff.

LANCASHIRE, ENGLAND, January 22, 2011

HUNDREDS of double glazing agents have been given a special survival kit to help fight the winter elements - including "magic heat pads".

The 750-strong Safestyle UK Market Research team have been supplied with the gear to keep them warm and dry during the rain and snow.

The canvassing kit includes clothing to tackle all types of severe weather, including waterpoofs, thermal gloves and socks, umbrellas, hats, jackets, and new innovations such as magic gel instant heat pads, which keep the hands warm.

A Safestyle UK spokesman said: "Our Market Research Agents are some of the hardest working people you'll ever meet, working outside in sometimes the harshest of conditions, so we feel it's our responsibility to help protect them from the elements.

"The kit is certainly unique in the glazing industry and I'd be surprised if there was anything comparable in other vocations.

"The initial feedback we're getting from out in the field is that the new canvassing kit is going down a storm, giving Market Researchers more confidence to brave the weather and all it can throw at them."

The Safestyle canvassers carry out market research and gauge public opinion on energy-efficient ways to save money. As they work entirely outdoors, they have to endure everything the great British weather throws at them, including one of the most severe cold snaps to hit the nation recently.

The Safestyle spokesman added: "Market research and canvassing is one of the hardest jobs it's possible to do and those who are most successful at it are some of the most resilient, determined, enthusiastic and friendly people you'll ever meet."

The canvass kit also contains a plethora of paraphernalia, including energy-saving information, leaflets and guides, plus easy ways the public can take advantage of to help improve their homes and reduce their energy bills.

Safestyle's spokesman explained: "As a company Safestyle has always taken pride in our Market Research canvassing force, knowing how difficult the role can be, and how important it is, but we are particularly proud to once again lead the window industry by introducing our best-ever kit."

Widely known for its famous BOGOF offer and range of double glazed windows and doors, Safestyle recently launched its flagship A-rated Eco Diamond Window.

The company has also stepped up its TV advertising campaign by launching several new promos featuring former Coronation Street star Ken Morley and "Window Man" Jeff Brown, famous for his BOGOF (you buy one, you get one free) catchphrase.

The company, which launched in 1992, is the biggest independent provider of quality uPVC double glazing in the UK. Part of the Style Group, Safestyle has 40 nationwide branches.

People can visit http://www.safestyle-windows.co.uk for more information.