Stanaland To Provide Free Consumer Facing Real Estate Evaluation Tools

Laguna Beach Real Estate site unveils latest IDX MLS technology and improved interface

2011-01-23

LAGUNA BEACH, CA, January 23, 2011 (Press-News.org) John Stanaland, Southern California's top Laguna Beach Real Estate specialist launched a brand new home-buyer focused, interactive website this month. The site, http://johnstanaland.com is designed to consolidate and improve on several online real estate portals, previously operated by top Laguna Beach Realtor John Stanaland.

Stanaland is well known as a 4th-generation Laguna Beach Realtor passionate about offering clients innovative online technology to improve and enhance the home buying experience. "At JohnStanaland.com we take very seriously our commitment to customer service and we see our website as a critical customer service foundation," said John Stanaland. "Our goal online is to provide folks with professional and intuitive tools designed to make them more educated and informed consumers. "

The new website design and features were heavily influenced by user feedback and national best practices in online usability. The boutique Real Estate Website firm Virtual Results created the new website, integrating several state-of-the-art edge technologies. A partnership with Orange County-based technology provider Diverse Solutions enables users to access rapidly updating real estate listings throughout Southern California. The Wordpress real estate website is built on the robust and open source Wordpress software platform which enabled the development team to enable live MLS listing data within the site itself (Traditionally, MLS data is accessible only via a database style interface).

"John [Stanaland] understands design, usability and marketing. So we sought to offer buyers the best of both worlds," said Virtual Results President Jim Marks. "Unless buyers find the site an amazing website is worthless. So the marketing angle is critical. In this case, the 5,000+ live pages of MLS property information and hundreds of pages of content are 100-percent optimized for real estate SEO. Despite that the readability for actual users remains extremely high. And once users do arrive on the site they are presented with an interface and tools designed for real people - not search engines."

Whereas many top agents nationwide have a tendency to resist change and avoid innovation, John Stanland's site re-launch takes place while the agents current online real estate websites are already considered among the top destination to Search Laguna Beach real estate. "You could maybe argue that we didn't have to built a new site," said Stanaland. "But the new technology was available and design innovations happen constantly. So you want your clients to have to very latest and best tools possible. Plus, it's not about just keeping pace. We consider ourselves leaders in online real estate marketing. That's actually a significant advantage for our sellers and it continues to be a big reason why homeowners trust our firm to sell their homes."

About The Stanaland Group:
The Stanaland family has a distinguished history in Laguna Beach area real estate. Family Patriarch J.E. Gregory received his real estate license in 1919. He eventually went on to found Bellflower Savings. Four Generations of Realtors later, the Stanaland Group is now under the leadership of John Stanaland. Also, Jack Stanaland continues the family tradition working alongside his father, John. Jack is an attorney as well as a real estate broker.

The Stanaland Group specializes in Luxury Real Estate Sales in Laguna Beach and Newport Beach, California. Their office is located at 35356 South Pacific Coast Highway, Laguna Beach, CA 92651. They can be reached by phone at 949-689-9047. Learn more online at http://johnstanaland.com

For further information please contact:
Jen Miller
Virtual Results
(949) 436-6106

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Stanaland To Provide Free Consumer Facing Real Estate Evaluation Tools

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