Ajax Union Brooklyn Marketing Sets the Standard for Modernized SEO

BROOKLYN, NY, January 27, 2011 (Press-News.org) Ajax Union, a search engine agency in Brooklyn, NY, has enhanced its business marketing plans to include cutting-edge industry strategies. Available at http://www.AjaxUnion.com, the internet marketing company frequently updates its techniques to adapt to industry changes, as well as its clients evolving needs.

"Search engine marketing isn't about spending money, it's about making money. We optimize and personalize our online marketing plans on a daily basis to facilitate the visits and conversions our clients are counting on," said Zevi Friedman, President of Ajax Union.

Ajax Union employs a variety of up-to-the-minute strategies to best serve its small business clients. The Brooklyn marketing firm recently evaluated its WordPress-based business blogging, making a number of key changes to deliver more effective Search Engine Optimization (SEO) to increase clients' page rankings, traffic levels and conversions.

Following the evaluation, Ajax Union began enhancing its WordPress blogs with SEO plugins and widgets to provide search-engine-friendly meta titles, easy social media sharing and other features. The search engine agency is now promoting its client blogs through blog networks such as BlogCatalog and NetworkedBlogs, and has revamped its domain naming policy to better emphasize SEO keywords; instead of domains like http://www.MyCompanyBlog.com, the SEO company now favors URLs such as http://www.KeywordBlog.com or http://www.KeywordInfo.com.

Ajax Union has likewise bolstered its social media efforts by introducing daily networking plans and training its staff to support Facebook contests, advertising and customized welcome tabs for clients. The online marketing firm's new daily social media options have already allowed many clients to increase their Facebook followings by hundreds of fans.

"Business marketing on Facebook requires close attention to detail. Although Facebook contests these days are a dime a dozen, many of these promotions are in violation of the site's terms of use and run the risk of being prematurely shut down. Our social media activity works within Facebook's policies to market our clients through contests, advertisements and site activity," Friedman said.

Beyond social media, Ajax Union recently added the PR United & Reputation Management plan to its online marketing services, affording clients yet another way to boost their SEO and promote a positive brand image. The PR United plan features bimonthly business press releases distributed to appear on Google News, PR Newswire and other top outlets. The business marketing strategy also includes daily brand monitoring to manage customer feedback and press as it appears.

Reputation management has become increasingly significant in the online marketing industry since The New York Times' recent profile on DecorMyEyes, a designer eyewear retailer whose owner claimed to benefit from negative customer reviews. The article drew tremendous attention, inspiring Google and other search engines to further crack down on companies attempting to game the system through negative publicity.

"If there's a loophole, Google is closing it, ensuring that good reviews are good and bad reviews bad. At the same time, the online shopper is becoming increasingly savvy and more likely than ever to run a store's name through Google before making a purchase. As a result, PR marketing has become an essential component to any online marketing strategy," said Sarah Mogin, Business PR Manager at Ajax Union.

Ajax Union offers a variety of online marketing strategies for small businesses, including on- and off-page SEO, Pay-Per-Click (PPC) search engine advertising, email marketing, business PR, web design and social networking. The SEO company guarantees 100% transparency and ownership to every client, with flexible monthly plans and no long-term contracts.

To find more information about Ajax Union, visit http://www.AjaxUnion.com or call 1-800-594-0444. The search engine agency is also accessible on Twitter and Facebook at http://twitter.com/AjaxUnion and http://www.facebook.com/AjaxUnion.

One of the fastest growing online marketing services in the country, Ajax Union operates out of Brooklyn, NY. For more information about Ajax Union, or to sign up for one or more search engine marketing packages, please contact Joe Apfelbaum at (718) 569-1020 ext. 420 or email info [at] ajaxunion.com.