ForRent.com partners with RentWiki.com to increase consumer engagement and encourage feedback

NORFOLK, VA, January 27, 2011

For Rent Media Solutions , a leading resource for apartment searches nationwide and operator of ForRent.com, a division of Dominion Enterprises, announces its exclusive partnership with RentWiki.com. The partnership introduces user-generated content to the leading multi-housing website.
"Consumers trust the unbiased opinion of other consumers," said Brock MacLean, senior vice president of national sales and development. "According to a September 2010 study from the Pew Research Center, nearly one-fourth of U.S. adults say they have posted comments or reviews online about the products or services they buy. We embrace the opportunity this exclusive RentWiki partnership presents us to incorporate user-generated content into our site. This creates another platform for renters to communicate with each other. It also lets property managers monitor what is being said about the neighborhood around them."
This functionality will also help increase visibility for nearby properties. Information from Neighborhood Wiki, one of RentWiki's distinct types of user-generated content, is contributed by people who live in that particular area. Neighborhood Wiki allows current residents to post comments, and includes neighborhood information like an overview and pros and cons—as seen in the Dunwoody Reviews within the Greater Atlanta metro.
"The communications landscape is changing and RentWiki understands that social media is playing a major role in online communications," said Robert Turnbull, co-founder and president of RentWiki.com. "RentWiki.com and ForRent.com are both well-known names among renters and property managers alike. We value the trust gained by renters and, through this partnership, welcome the opportunity to share their neighborhood feedback on ForRent.com."
End users will be able to one-click authenticate the Neighborhood Wiki via Facebook Connect, a trusted and seamless method. All comments will be sent to RentWiki and are then filtered to the appropriate neighborhood review on ForRent.com, creating rich, optimized content that will increase traffic to the site and improve visibility for properties in that area.
About For Rent Media Solutions
Founded in 1982 as For Rent Magazine , For Rent Media Solutions is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers, property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar , and publishes 100 magazines covering more than 190 markets nationwide, including After 55 Housing & Resource Guide, and ForRent.com -The Magazine. For Rent Media Solutions operates four additional Web sites: ForRent.com , SeniorOutlook.com , CorporateHousing.com , and ParaRentar.com . Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit http://www.dominionenterprises.com.

Contact: Wendy Froehlich
Assistant Vice President of Marketing
wendy.froehlich@forrent.com
Phone: 757-351-7363
Fax: 757-961-4827