Diversity Platinum Rewards Card and AIDS Assistance Program Connect

PALM SPRINGS, CA, January 29, 2011 (Press-News.org) Diversity Platinum Incorporated (www.diversityplatinum.com), the first and fastest growing International discount program for the LGBTQ Community and Supporters of the LGBTQ Community, today announced Diversity Platinum Rewards Card is supporting the efforts of the AIDS Assistance Program. Diversity Platinum Rewards Card is focused on developing partnerships with many of the countries local LGBT nonprofit organizations. Current partnerships with national nonprofit organizations include The Trevor Project and The Matthew Shepard Foundation. The AIDS Assistance Program will join the ranks with The Los Angeles Gay & Lesbian Chamber of Commerce as a nonprofit local charity. Diversity Platinum Rewards Card allows Members to choose from one of these nonprofit organizations while purchasing a discount card where a part of the proceeds go directly to benefit the charity the individual Members select.
"Our approach is to support the charities and organizations that are feeling the brunt of the economic downturn."

Diversity Platinum Rewards Card and Local LGBTQ Nonprofits
"We're very pleased to collaborate with the AIDS Assistance Program here in Palm Springs," said Steve Harris, Diversity Platinum Inc. CEO. "It's an amazing grass roots organization with a staff of two and volunteers who work very hard to ensure that the majority of every donated dollar goes directly to client services. The AIDS Assistance Program is struggling to find the ongoing financial resources to continue the important work that they do. This is where I think Diversity Platinum Rewards Card can help." Diversity Platinum Rewards Card is a revolutionary discount rewards program with a triple win combination. The LGBTQ Community wins with increased buying power at discounted prices. The LGBTQ and LGBTQ friendly businesses win with increased business, and the non-profit organizations like the AIDS Assistance Program wins with a portion of proceeds for every card sold going to the organization. "We want to continue to support grass root local LGBTQ charities and organizations across the country that are struggling financially," said Harris "Leveraging the donation dollars is a definite win-win for local LGBTQ charities and for our Card Members"

About AIDS Assistance Program
The AIDS Assistance Program (www. aidsassistance.org) is a non-profit volunteer-driven organization with the goal of providing support to low-income men, women, and children living with HIV/AIDS in the Greater Palm Springs Area. The goal is to ensure that the AIDS Assistance Program clients can continue to live their lives with dignity and self-respect. The AIDS Assistance Program distributes $100 per month in food vouchers to each client. The organization raises 100% of its operational budget through private donations, community and local business support, special events and foundation grants. Since its inception in 1991 the AIDS Assistance Program has distributed more than $7 million in direct client service to more than 1,500 clients. AAP receives no Federal or State funding.

About Diversity Platinum Inc
Diversity Platinum Rewards Card (www.diversityplatinum.com) is the first International discount program for the LGBT Community and Supporters of the LGBTQ Community. It is an ambitious effort in offering discounted benefits to the LGBTQ Community and supporters of the LGBTQ Community to help save money with discounts for favorite restaurants, shops, travel, hotels, entertainment, attractions, and more worldwide. Diversity Platinum Rewards Card is the easiest way for local and national businesses to get online and offer real discounted deals to the LGBTQ Community. It currently has 500 businesses participating in the discount program. Diversity Platinum Rewards Card, which was launched on November 4, 2010, is headquartered in California.

For more information, contact:
Diversity Platinum Rewards Card
c/o Faith M. Jackson
Director Inbound/Outbound Marketing
914-684-6936
Email: faith_jackson@diversityplatinum.com
website: Diversity Platinum