Personal Cash Advance Adds Social Networking Features to Site

WILMINGTON, DE, February 02, 2011 (Press-News.org) Social media is the future of advertising, and no one understands that principle better than PersonalCashAdvance.com. Social networking is an integral part of the everyday lives of younger consumers, and PCA seeks to become a part of that day-to-day routine in order to better serve young potential borrowers looking for a convenient cash advance.

Through two icons on the home page of Personal Cash Advance, visitors can now instantly connect with PCA on Facebook or become a follower of "@PCAcares" on Twitter. Users must have a prior account in order to connect with PCA on either site, but visitors new to the site can also create an account by clicking on the sign-up link.

"The key to staying relevant with today's generation of consumers is to communicate with them through their preferred media, which are typically sites like Twitter and Facebook. We hope to better explain our services and how they can help by connecting with our visitors on a more casual, social level," explained Melissa Waters, PCA's public relations representative.

On Twitter, PCA followers will receive continuously updated, brief messages from the site on a variety of relevant topics. Twitter also allows visitors to follow Personal Cash Advance via text message if desired.

"The overwhelmingly preferred form of communication among Generation Y is text messaging. By adding a Twitter feature to our site, our visitors can also choose to follow us by texting "follow PCAcares" to 40404 from their cell phones. They will then receive our tweets directly on their handsets," said Neil Cutting, PCA spokesman.

Personal Cash Advance is a leading online resource for short-term financial solutions. For more information, please contact 1-800-920-7430 or www.personalcashadvance.com.