The Joy Factory Releases Special Edition "Arc-Purple Romance" iPad Stand/Case For The Stylish Tech Savvy Woman

IRVINE, CA, February 05, 2011

The Joy Factory, Inc. today unveiled the Swarovski Crystal-studded, special edition Arc-PurpleRomance iPad case and stand. Part of a product suite of lifestyle-driven digital companion accessories for smart phone and tablet users, the versatile Arc, featuring a deep violet hue, complements the lifestyle of the stylish, sassy woman.

"This chic release suits the tech savvy woman on-the-go," said Sampson Yang, president of The Joy Factory and consumer electronics veteran. "Swarovski—known for their precision-cut luxury crystal—adds the perfect accent to the already stylish Arc. This slim, light-weight and durable Arc case and adjustable stand sports a sleek style and redefines effortless technology use in today's fast-paced world."

The Arc's innovative design allows for typing directly on the iPad through the built-in screen protector. The case's slip-resistant coating makes for trouble-free gripping, and four easily adjustable viewing angles provide comfort anytime, in any setting—office, plane, car or around the house. Each Arc-PurpleRomance includes a washable microfiber dust bag for screen cleaning and scratch-protection. Plus, The Joy Factory's Joytracer* program provides a unique identification system, giving peace of mind that the product can be returned directly to the owner upon recovery.

The Joy Factory offers an array of ergonomically engineered smart phone and tablet specialty accessories to suit a range of lifestyles, including protective stand/cases and portfolios, charging solutions, rotating stands and mounting options designed for practical settings. From cabinet-mounted solutions that make viewing recipes in the kitchen a snap, to the waterproof iPhone case, which allows the "outdoor enthusiast turned professional" to check email from virtually anywhere, The Joy Factory products cater to all tastes.

The limited edition Arc-PurpleRomance iPad case and stand is offered at the MSRP of $109.95. The complete range of The Joy Factory products is available for purchase online at http://www.thejoyfactory.com.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad and iPhone patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.
The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector. Additional information is available at http://www.thejoyfactory.com, http://www.facebook.com/thejoyfactory or http://www.twitter.com/the_joy_factory.

* The Joy Factory will store registered users' personal information and match it with a unique identifier on the product, facilitating its return when recovered. Visit http://www.joyfactory.com/joytracer for additional information and to register the Arc.