NYC PR Firm WORKHOUSE creates encyclopedia collaboration with Wikipedia

Wikipedia (pronounced WIK-i-PEE-dee-a) is a multilingual, web-based, free-content encyclopedia project based on an openly editable model.

2011-02-06

NEW YORK, NY, February 06, 2011 (Press-News.org) Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference websites, attracting nearly 78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages. As of today, there are 3,549,684 articles in English. Every day, hundreds of thousands of visitors from around the world collectively make tens of thousands of edits and create thousands of new articles to augment the knowledge held by the Wikipedia encyclopedia.

Workhouse Publicity is an American public relations firm founded in 1999 by Adam Nelson (born June 20, 1969). Beginning inside a Manhattan-based film company with three clients and two employees, the company had grown to roughly 22 employees when it was acquired by The Morris + King Company in 2010. The U.S Commerce Association (USCA) awarded the agency with a "New York Apple Award" for two consecutive years over 2009 and 2010 for its work in the fields of marketing and branding. In 2011, Nelson stepped down from his post as President of MKC and reacquired his NYC PR firm, now established as WORKHOUSE, from The Morris + King Company.

The company was founded in 1999 by Adam Nelson as a public relations, branding and marketing firm. Its first office was a one-room shack in the kitchen of a SoHo film office with one phone, a fax machine and an unpaid intern. The company was named after the Workhouse of Great Britain and Ireland. The National Congressional Committee presented Nelson with the 2003 National Leadership Award and he was elected to serve as an Honorary Chairman of the Business Advisory Council that same year. He was selected by the International Who's Who of Executives in 2004. Workhouse was acquired in May 2010 by the Morris + King Company (MKC) which won PR News' "Top Places to Work" in PR award that same year. Adam Nelson became the President of MKC and oversaw the company's consumer division.

Corporate and Consumer
The firm's focus is on consumer, celebrities, corporate and publishing, however, it has represented a wide range of clients from the International Emmy Awards, tech brand TiVo, publishers Assouline, teNeues and Rizzoli, Heavyweight Champion Lennox Lewis, punk mecca CBGB, to notable celebrities, photographers, and a number of fashion brands. The company's roster of clients has been described as untraditional, iconic, and A-List.

The firm garnered widespread coverage of Francis Ford Coppola "Festa Macaroni" launching the five-time Oscar winners line of Mammarella pastas and sauces, his Coppola wines and the release of Paramount Pictures Godfather Collection on DVD. Workhouse accomplished this by closing down a number of streets in Park Slope, Brooklyn and recreating the set of Coppola's The Godfather. One poignant moment was the arrival of the Honorable Mayor Rudy Giuliani and his proclamation of June 11th as Carmine Coppola Day in honor of the directors father.

Clients
Other Corporate clients have included Interview Magazine 30th Anniversary that Workhouse produced with performances by Elton John and Lil' Kim. They also oversaw the grand opening of the Richard Branson Virgin Megastore in New York's Union Square; the 20th Anniversary of Galleries Lafayette in Paris, France; and Workhouse produced "The 24 Hour Play"s ten days after the tragedy of September 11th. The 24 Hour Plays was a special celebrity performance to aid the charity Working Playground in their efforts to help the children of New York cope with the tragic events of September 11th.

The firm represents a wide range of celebrities. One of its initial clients included photographer David LaChapelle. The firm has also worked with filmmaker Tim Burton, Michael Nesmith and entertainers Debbie Harry and entrepreneur Sean "Puffy" Combs.

Adam Nelson appeared in an episode of The Apprentice in 2004. The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC

Recognition
National Congressional Committee's 2003 National Leadership Award
Founder Adam Nelson was selected by the International Who's Who of Executives in 2004
The U.S Commerce Association (USCA), 2009 New York Award
The U.S Commerce Association (USCA), 2010 New York Award

MEMOIR In 2011, MoveableType acquired Adam Nelson's memoir/business book Flimflammery

Personal Life
He is married to Alison Nelson, founding owner of the Chocolate Bar whose locations include New York's West Village, Henri Bendel, Long Beach Island and 30 locations in Dubai and the Middle East. The couple have two children a daughter, Lulu Scout Nelson and a son, Sailor August Nelson.

References
"People and Accounts of Note in Advertising" by the New York Times _http://www.nytimes.com/2010/04/26/business/media/26adnewsletter3.html_
"Morris + King Acquires Workhouse Publicity" by Mediabistro.com _http://www.mediabistro.com/prnewser/morris-king-acquires-workhouse-publicity_b3483_
"Morris & King acquires Workhouse Publicity" by PRWeek US _http://www.prweekus.com/pages/login.aspx?returl=/morris-king-acquires-workhouse-publicity/article/168311/&pagetypeid=28&articleid=168311&accesslevel=2&expireddays=0&accessAndPrice=0_
"The Morris + King Company Acquires Workhouse Publicity" by Bulldog Reporter _http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=2436B6EB9392483ABB0A373E8B823A24&nm=&type=Publishing&mod=Publications::Article&mid=8F3A7027421841978F18BE895F87F791&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68&tier=4&id=E3DFBE76364A4D2CBA73EA256531A4FE_
"Fashion PR News: MKC Acquires WorkHouse Publicity" by PR Couture _http://www.prcouture.com/2010/04/20/fashion-pr-news-mkc-acquires-workhouse-publicity/_
"WORKHOUSE Honored with 2010 New York Award for Second Consecutive Year" by PR Log _http://www.prlog.org/11211777-workhouse-honored-with-2010-new-york-award-for-second-consecutive-year.pdf_
"Adam Nelson Helms a PR Wonderland With Playful Workspaces And An All-Guts Attitude" by Profile Magazine _http://profilemagazineonline.com/2010/09/july_august_2010/_
"Meet Adam Nelson" by The Malcom _http://www.themalcolm.com/meetadam-nelson-of-workhouse-publicity/_
"Maverick: Adam Nelson" by Free Press Release _http://www.free-press-release.com/news-maverick-workhouse-publicity-ceo-adam-nelson-featured-in-nov-2010-profile-magazine-1287692495.html_
"Adam Nelson" by Fame Game _http://www.famegame.com/people/Adam_Nelson_
"PR News' 2010 Top Places to Work in PR" by PR News _http://www.prnewsonline.com/pr_awards/platinum/Top-Places-to-Work-in-PR_14219.html_
"A Week in the Life of Adam Nelson" by ZInk Magazine _http://www.shewriter.com/images/pdf/Zink_This%20Life_AdamNelson.pdf_
"TiVo Takes Guests to the Fair" BizBash Media _http://www.bizbash.com/newyork/content/editorial/3154_tivo_takes_guests_to_the_fair.php_
"Carl F. Bucherer Hires Workhouse" by Allbusiness _http://www.allbusiness.com/services/museums-art-galleries-botanical-zoological/4359181-1.html_
"Countess Nathalie von Bismarck selects Workhouse" by I-Newswire _http://www.i-newswire.com/countess-nathalie-von-bismarck/79200_
"Italian clothes firm hires Workhouse as first US agency (Borrelli)" by PR Week http://www.highbeam.com/doc/1G1-116076115.html_
"teNeues Publishing Group selects Workhouse as Agency of Record" by PR Log _http://www.prlog.org/11206801-teneues-publishing-group-selects-workhouse-as-agency-of-record.html_
"Shoot to Thrill" by The Advocate Magazine _http://www.highbeam.com/doc/1G1-53356346.html_
"NY Mirror" By Michael Musto/ Village Voice _http://www.villagevoice.com/1999-08-03/columns/ny-mirror/1/_
"Fashion PR Agency News: Workhouse Publicity Signs On Three New Fashion Clients" by PR Couture _http://www.prcouture.com/2008/04/08/workhouse-publicity-signs-on-three-new-fashion-clients/_
"Coppola Holds an Italian Street Fair" by BizBash Media _http://www.bizbash.com/newyork/content/editorial/1134_coppola_holds_italian_street_fair.php_
"Fast Actin' Relief" by NY Magazine _http://nymag.com/news/articles/wtc/24hrplays.htm_
"Jon Bon Jovi discusses Interview Magazine" By Charlie Rose Show _http://www.charlierose.com/view/interview/4012_
"Interview Magazine's 30th Anniversary" by Fast Pitch Network _http://www.fastpitchnetworking.com/pressrelease.cfm?PRID=9287_
"The 24 Hour Plays" by Broadway.com _http://www.broadway.com/buzz/94856/the-24-hour-plays-set-for-october-24-at-the-american-airlines-theatre/_
"Coppola's Short Apocalypse" by AllBusiness.com _http://www.allbusiness.com/services/business-services-miscellaneous-business/4741830-1.html_
"A life of Truffles, and It's Flourishing" by The New York Times _http://www.nytimes.com/2005/02/13/realestate/13habi.html_
"Space Cadet" by the New York Post/ Page Six Magazine _http://www.chocolatebarnyc.com/about/p6_042008.html_
"Workhouse Publicity" by This Ain't No Disco _http://www.aintnodisco.com/2008/11/13/workhouse-publicity/_
"Wedding: Alison McGonigal, Adam Nelson" by The New York Times _http://query.nytimes.com/gst/fullpage.html?res=9804E2D8173BF93BA25752C1A9679C8B63_
"One Bedroom Apartment in London Terrace" by the Village Voice _http://www.villagevoice.com/2003-03-11/nyc-life/one-bedroom-apartment-in-london-terrace/_
"The Importance of Being Connected" by The Independent _http://www.independent-magazine.org/node/190_
"Ten Rules of Surfing" by TimeOut New York _http://newyork.timeout.com/shopping-style/spas-salons/43538/ten-rules-of-surfing_
"Fashion Street" by A New York Life _http://www.anewyorklife.com/tag/street-looks/_
"Ask The Boss" by Fox News _http://www.foxnews.com/story/0,2933,344489,00.html_
"Sky's the Limit on Oscar Swag Bags This Year" by the Associated Press _http://www.ctv.ca/CTVNews/Entertainment/20060220/oscars_swag_060223/_
"How to Close a Street" by BizBash Media _http://www.bizbash.com/newyork/content/editorial/4410_how_to_close_a_street.php_
"New York Board of Trade" by NYBOT _http://www.chocolatebarnyc.com/about/nybt_021507.html_
"Rizzoli International Book Publishers Signs with Workhouse" by The Daily _http://www.dailyfrontrow.com/the-fix/article/18283_
"Turks, Tinz and Tees" The Daily _http://www.dailyfrontrow.com/the-fix/article/20431_
"Trump's Show Defies Reality" by Crain's New York Business _http://goliath.ecnext.com/coms2/gi_0199-732944/Trump-s-show-defies-reality.html_
"Two Clients Retain Workhouse" by Bulldog Reporter _http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=2436B6EB9392483ABB0A373E8B823A24&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=53D88D74A99849C185183B336A3F3B02&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68&tier=4&id=35336FA3D1144C308BA8126BF1BBC8B8_
"Sales & Marketing Stunt Man" Get That Gig _http://rr-multimedia.com/gig_oldsite/sales_marketing/careers/c_ceo_workhouse.html_

Celebrating a decade of service, we are a full-service creative agency headquartered in New York City specializing in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, Interview Magazine, Virgin & Assouline. We speak the language. Visit workhousepr.com

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