W8Data to present exclusive research at the Direct Marketing and Fundraising Conference on 21 February 2011

SOUTHAMPTON, ENGLAND, February 16, 2011

W8Data, together with two other experts in the field of Direct Mail, have been working hard to find out what consumers/donors really think about charity direct mail. Using an online survey, we have collectively questioned a sample from around the UK, to establish what makes consumers respond and what doesn't.

We are pleased to report that the results of this exclusive research will be revealed at the Direct Marketing and Fundraising Conference at Plaisterers Hall, London on 21 February.

The event is aimed at not-for-profit organisations of all sizes, and will be packed with case studies, a panel discussion and numerous networking sessions.

In addition to presenting the research findings, W8Data's Director, Will Anthes will also be one of the experts taking part in the panel discussion, and is looking forward to being involved in the conference. Will said, "it's particularly pertinent that direct marketing is carried out as effectively and efficiently as possible within the fundraising arena to keep costs at a minimum. Understanding your market and getting the most out of your direct marketing is imperative, and I'm proud to be asked to help these organisations achieve that. Working on the research has been very interesting and I look forward to presenting the findings and discussing how to utilise them with the delegates."

As we are all too aware, the current economic climate has made it increasingly difficult to raise funds and charities must look at new strategies and innovative methods to find new donors, as well as increase contributions from existing donors. Although this is a big challenge, there are a number of charities that are using new methods, including cold acquisition strategies, with great success. At the one-day conference, delegates will be able to learn more about these new methods and techniques, that, when combined with the findings of the research, will hopefully boost their fundraising efforts significantly.

Collating and analysing data for direct marketing purposes is important in any sector, and W8Data has a unique understanding of the industry, derived from over 17 years' experience, ranging from production to client services.

We provide a highly skilled data bureau service, and on average, save clients a massive 40% on their mailings because we clean the data before merging and mailing.

If you're not able to attend the Direct Marketing and Fundraising Conference, or are a non-charitable organisation who would like more information on our services, please go to our website for more information.