Award-Winning TV Agency Cheap TV Spots Helps SMBs Take the Social Media Plunge

LOS ANGELES, CA, February 22, 2011 (Press-News.org) Do you want your customers to "like" you, or do you want them to buy? The world's most award-winning discount TV ad agency, Cheap-TV-Spots.com clarifies the role of social media in small business promotion.

Social sites like Facebook, Twitter, MySpace, YouTube and the rest are great for building a following of satisfied customers. But first, you have to get those customers to buy your product, try it out, and be sufficiently satisfied to give you that coveted thumbs-up that will encourage others to buy, too.

There's a big difference between someone who grooves to your witty tweet, and someone to whom you've just made a sale. That difference... dollars and cents.

The basic business question remains: How to get people to try your product? First, they have to know what you have on offer. Getting the word out starts with great advertising that sets your product apart from the competition, tells people how they can get it, and why they should get it from you.

Advertising on TV is affordable with CheapTVSpots, offering great-looking, memorable TV commercial productions at surprisingly low, flat rates. Cheap TV Spots can help SMBs and entrepreneurs get on the air without breaking the bank. Cheap-TV-Spots.com even has a special pocketbook-friendly category of custom-made television commercials just for start-ups and entrepreneurs.

According to a recent survey conducted by customer satisfaction research firm ForeSee Results, only 5 percent of online shoppers reported they were swayed by social media, whereas a whopping 38 percent reported they were familiar with the brand already. With all the hype, it is a little surprising that statistically, only a small proportion of actual sales are generated by social media recommendations.

The general public is naturally suspicious of overly glowing online reviews, and take social media recommendations with a grain of salt. Unfortunately, businesses themselves may be to blame. Too many online product recommendations are written by paid shills from the companies themselves, banks of workers pumping out made-up positive feedback. Not only do such online stealth campaigns take time and money, they delegitimize online customer recommendations overall, making even genuine compliments to your company worth far less.

Customers are approximately 70% more likely to buy a product or service after seeing a video presentation for that product or service. Advertising on TV is a great way to let your customers see your company's product in its best light, and develop an interest in buying from you.

Television advertising is fast, easy and affordable with Cheap-TV-Spots.com. The world-famous discount agency can help companies capitalize on their existing creative, their current web presence, and social media efforts with a national-quality, targeted TV commercial that captures the audience before they go online, directing traffic to shopping carts, both real and virtual.

Cheap TV Spots can create unique TV advertising for campaigns built around social media sites.  They can also attract paying customers right to a brick-and-mortar store, website, mobile destination, or to a toll free 800 line.

Online "follow," "like," "fan," "share," "recommend," "thumbs-up" and other social site ratings are like those little paper valentines that kids pass around in grade school. Most of those little pink paper gifts generate a smile. One or two might be rewarded by a quick kiss on the cheek. But only time and devotion will tell if any overture results in true love and a lifetime partner. You can collect a lot of online paper valentines, maybe a few impressions, and even a few clicks to your website, but a smart business wins by attracting and winning over paying customers - and the most effective way to get noticed is via TV advertising.

Cheap TV Spots, the "Three Spots" logo and the phrase "Only Our Price is Cheap" are trademarks of Academy Leader, Inc.

Facebook, Twitter, MySpace, YouTube, and ForeSee Results are trademarks of their respective owners.

Academy Leader, Inc. is a multi-faceted multi-national media company founded in 2001, which spans motion pictures, television, publishing, radio, and new media. The agency has won over 180 national and international awards for its original commercial productions, including 15 Telly Awards.

Website: http://www.cheap-tv-spots.com