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Science 2011-02-22 1 min read

Real-Time Business Identification and Intelligence System improving Marketing and Sales Performance

Technology Enabling Personalized Targeting for B2B Marketers and Salesmen for increased visitor conversions, more sales and shorter sales cycles.

LONDON, ENGLAND, February 22, 2011

LEADSExplorer solves the problem of converting visitors on web sites using personalized targeting by email based on real-time business, interest identification, automatic scoring and matching visitors and their email address.

Although companies put much effort and investments in their website, currently only 2 to 3 percent of their web visitors will contact by email or fill out an online form. This leaves much potential to improve the ROI of websites as the majority of website visitors just leave the website.

Using real-time business identification and intelligence system of LEADSExplorer, marketing and sales will dispose information and intelligence about the visitor:
- Company name
- Company website
- Location
- Interest in products
- Level of interest
- Change of level of interest over time
- Automatic lead scoring
- Buying intentions
- Email address of visitors after email exchange

The provided business information and intelligence allows for Sales and Marketing:
- Finding contacts within visiting companies using the stored search procedures
- Re-targeting the most interested visiting companies using the automatic lead scoring
- Re-targeting with personalized messages based on their interest
- Engaging into the conversation by modifying the message by knowing their changes in level of interest
- Shortening the sales cycle using the feed-back intelligence from the website
- Closing deals faster by being aware of their buying intentions

The real-time business identification and intelligence system of LEADSExplorer will release a large part of the potential that your website holds: more leads, more sales and quicker.
For more information: please visit http://www.LEADSExplorer.com

Engago Technologies Ltd. (www.engago.com) is developing, operating, marketing and selling web service solutions for B2B engaging the web into dynamic applications and allowing companies to take advantage of the new developments in Internet technologies.

The lead generation and optional CRM solution LEADSExplorer (http://www.LEADSExplorer.com) is the first service released.
Contact: info@engago.com