SuuntoWatches.com Launches Redesigned Website on Magento eCommerce Platform

SuuntoWatches.com launches its newly redesigned website on the Magento open source eCommerce platform.

2011-02-24

SYLVAN LAKE, MI, February 24, 2011 (Press-News.org) On its ten year business anniversary, SuuntoWatches.com launches its newly redesigned website on the Magento open source eCommerce platform. With its sleek modular design and enhanced images, the new website speaks to the quality and sophistication of the Suunto brand.

Suunto is a leading designer and manufacturer of men's and ladies' sports watches, and precision instruments for diving, training, mountaineering, hiking, skiing and sailing. SuuntoWatches.com is a premier authorized dealer of Suunto brand products, based out of Finland.

"An almost 10 year relationship and partnership with Niche Retail has resulted in Suunto learning best practices in eCommerce and collaboratively building an incredibly strong online channel. They are far more than an eCommerce company; they are a partner in Internet Strategy integration, helping police our brand and leading our online retail presence with integrity and with results. This relationship has far exceeded our expectations over the years," said Suunto
Vice President and Business Director Nora Stowell.

The new SuuntoWatches.com features improvements to the overall design and functionality of the site. Among the most noticeable upgrades customers will experience are the user-friendly navigation, streamlined checkout process, and simplified product pages that contain more relevant information and better images.

"Our improved creative, user interface and presentation of Suunto products in a compelling manager coupled with the features of Magento has already produce a 20 percent lift in conversion rates," said Niche Retail President Jeff Grice.
Visitors of SuuntoWatches.com will find it easier to shop with a simplified top navigation, and available refinements along the left navigation of the category level pages to shop by category, feature and price. Along with a simplified one-page checkout, account holders have access to order management tools that allow them to see recently viewed products, check the status of an order(s), manage contact information and address book, and easily reorder an item previously purchased, among other things.

"We are thrilled to have Niche Retail as a leading Enterprise Partner of Magento. What makes Niche unique is at its core it is an accomplished online retailer that has expanded its business to help global brands develop their direct-to-consumer strategy and channel development based on the Magento platform," said Scott Dahlgren, Magento Senior Director of Worldwide Channels.

SuuntoWatches.com is owned and operated by [Niche Retail LLC], an industry leader in providing world-class eCommerce solutions. Founded in 2001, Niche Retail designs, builds and operates Direct-to-Consumer and Business-to-Business online sales channels for leading national and international brands. Currently, Niche Retail owns and operates its own online retail web stores, and eCommerce websites and distribution for brand manufacturers.
As an authorized Suunto dealer, customers of SuuntoWatches.com enjoy new stock of the latest models and full backing by the manufacturer for warranty and product support. SuuntoWatches.com offers amazing extras including free shipping, lifetime returns, and same-day shipping. Responsive and attentive customer care representatives are available by phone at 800 891-8490 or live chat, Monday through Friday, 9 am-7 pm EST. Customers can also email SuuntoWatches.com at: info@suuntowatches.com.

About SuuntoWatches.com
SuuntoWatches.com is a premier authorized dealer of Suunto watches, compasses and accessories. Suunto is a leading designer and manufacturer of men's and ladies' sports watches, and precision instruments for diving, training, mountaineering, hiking, skiing and sailing. As an authorized dealer, SuuntoWatches.com customers enjoy new stock of the latest models and full backing by the manufacturer for warranty and product support. Expert customer service representatives go above and beyond to find the best Suunto solutions for customers. SuuntoWatches.com offers free shipping, lifetime returns, and same-day shipping. For more information visit http://www.suuntowatches.com.

About Niche Retail
As partners to leading national and international brands, Niche Retail is "everything but the brand" - designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which enable the branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in eCommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. For more information about Niche Retail, visit http://www.nicheretail.com.

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SuuntoWatches.com Launches Redesigned Website on Magento eCommerce Platform

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