Marketing Firm Dispels "Sexist" Comments with Humor

PostcardMania responds to the "Girls of PostcardMania" critics.

2011-03-03

CLEARWATER, FL, March 03, 2011 (Press-News.org) After receiving minor backlash to their 2010 "Girls of PostcardMania" calendar, the postcard marketing giant responded with a 2011 "Dudes of PostcardMania" calendar to prove they will readily and proudly display their men in the spotlight too.

The 2010 calendar, which breaks the mold of conservative office calendars, met criticism from some of the marketers' clients, claiming the calendar exploited their female staff.

"It was just something we did," says Joy Gendusa, Founder and CEO of PostcardMania, who can be seen in the September photo. "We have attractive employees, people kept suggesting we do it — so we did. All the girls were on board, fully dressed and we certainly didn't exploit or try to offend anyone. This new calendar reflects that we have a sense of humor as a company."

The 2011 version of the calendar, intended for staff use only, was actually thought up by a few of their male employees, who undertook the project on their own time, and then brought the new calendar to Gendusa for approval.

Nicholas Lorden, one of the brains behind the "Dudes of PostcardMania" calendar, says it was a way to loosen people up. "Basically," he says, "I thought it would be really funny to have some of the guys from the office do the same poses the girls did last year. We had no idea it would turn out so hilarious though, or that Joy would print one for the whole staff! I love this place."

Whether the new calendar convinces the critics remains to be seen, but it's clear that amongst the Maniacs there are no thoughts of sexism — just laughs for every month of the year.

PostcardMania, Inc.
2145 Sunnydale Blvd., Bldg. 102
Clearwater, FL 33765

Ferris Stith, Director of Public Relations
800-628-1804 x 342
Fax: 727-442-5130

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit http://www.postcardmania.com

ELSE PRESS RELEASES FROM THIS DATE:

Gina Hadley's Slave to Love

2011-03-03

If you're scanning the rows at a local store looking for the next cookie cutter pop act, move along. If you're only interested in the latest synchronized dance routine set to repetitious electronic beats, keep looking. But if you're ready for an authentic, original musical experience from one of the best rising stars in the music business, drop your iPod and crank up your speakers. Atlanta, Georgia's Gina Hadley is turning heads and raising eyebrows everywhere she goes with an infectious blend of gritty attitude and alluring, sultry musical intelligence. The appropriately ...

CEFLI Taps Taft and Partners for Branding and Marketing

2011-03-03

Taft and Partners, a Princeton-based communications firm specializing in marketing, messaging, and digital media, was recently selected as branding and marketing consultants for the Compliance and Ethics Forum for Life Insurers (CEFLI), a new national organization dedicated to life insurance compliance and ethics professionals. Taft created the branding mark, website and communications tools for the launch of CEFLI. Since its launch, CEFLI has quickly gained interest and membership from organizations such as TIAA-CREF, Sammons Financial (North American Company for Life ...

Tabcorp Enlists Market Metrix to Ensure a World-Class Entertainment Experience for Their Customers

2011-03-03

Market Metrix, LLC, the leading provider of feedback and performance tools for the hospitality industry, announced today that Tabcorp Holdings Limited, one of Australia's premier gambling and entertainment groups, has chosen the company's real-time satisfaction survey system to optimize the customer experience and improve loyalty. Customer Metrix is enabling Tabcorp to survey customers about their complete experience - including casino, hotel, dining and entertainment options. The results provide managers with tools for immediate service recovery, a system to isolate ...

SolidApollo Launches New Aluminum LED Lighting Extrusion Profiles

2011-03-03

Solid Apollo has just introduced 6 different Aluminum Extrusion profiles, which will enable Architects, lighting designers, and contractors to increase their creativity and flexibility in their designs while creating state of the art LED linear Lighting installations. One of the biggest problems that lighting designers, contractors and architects have when developing linear lighting solutions is to create clean, bright and functional systems, which should deliver light in a smooth and continuous way. Basically the only solution until now has been to use LED Light ...

Historic Port City Florist Blossoms Interest From Statewide Audience

2011-03-03

Rehder Florist, the oldest operating florist in North Carolina, has landed a feature article in the March 2011 issue of Our State magazine. A lively overview of the company's history, the story also captures the rich details of Rehder's important contributions to past Azalea Festivals and everyday celebrations in the Cape Fear region. Wishing to preserve this significant piece of local and state history, Julia's Florist acquired Rehder Florist in 2005. The Wilmington staple currently operates out of Julia's, located at the corner of Kerr Avenue and Wilshire Boulevard. ...

ImmunoReagents Signs Exclusive Partnership With Italian Distributor Microtech S.r.l.

2011-03-03

ImmunoReagents, a manufacturer of high quality secondary antibodies used by researchers, pharmaceutical and biotechnology companies around the world, has announced the appointment of Microtech as its new distributor for Italy. The exclusive deal means ImmunoReagents and Micotech will work closely to bring top quality antibodies to the Italian biotech, life science, and medical communities, which is one of the world's fastest growing biotech regions. According to a report in 2010 by the Italian Association for the Development of Biotechnology (ASSOBIOTEC), Italy "exhibits ...

DotLoop Joins Prudential Real Estate in San Diego

2011-03-03

The collaborative workspace for real estate professionals, DotLoop, is a preferred vendor at this years Prudential Real Estate Conference in San Diego, Calif., March 6-8. This marks one in series of stops along DotLoop,s national expansion that began in January. As part of the nationwide expansion, DotLoop has attended and sponsored leading real estate specific events such as Keller Williams Family Reunion and the Xplode Real Estate Technology Conference Series. The events have garnered the attention of top industry publications such as RISmedia and REtechnology. The ...

Raleigh Little Theatre to Present the Youth Musical Really Rosie

2011-03-03

Raleigh Little Theatre is pleased to present the latest performance in their Youth Series, Really Rosie, March 11-27. Really Rosie will be performed in the Gaddy-Goodwin Teaching Theatre and directed by Kathleen Rudolph. Rosie, the sassiest kid on her block, entertains herself and her friends by acting out show biz fantasies to defeat summer boredom. Rosie takes her neighborhood pals, the "Nutshell Kids," on a journey into the fantastic technicolor movie studio of her imagination as she creates the "movie of her life." This play was conceived in 1975 when Maurice ...

Steps to Take in Filing a Tax Whistleblower Claim with the IRS as recommended by Tax Whistleblower Law Firm, LLC. (www.rewardtax.com)

2011-03-03

Here is a checklist of things you should do: Call a tax attorney that concentrates on a full time basis in the IRS Tax Whistleblower Program. Call 1-877-404-1040. Do not call attorneys that practice in other areas of the law (qui tam, personal injury). Remember you get what you pay for. You want an attorney not a law firm. The law firm does not practice before the IRS or before the court. Legally gather documents that would help support your case. Identify what are the important documents and where the important information can be found to support your case. ...

Smart-AVI, Inc. Takes HDMI to the Limit with the HDXtreem

2011-03-03

SmartAVI, Inc., a world-leading innovator of digital signage and video/audio/control signal distribution and switching over UTP/STP and fiber optic cable, has expanded its HDMI solution family with the new HDXtreem. The new HDXtreem makes it possible to watch and control HDTV 1080p video over 330ft (100m) from the source. The HDXtreem uses only one CAT5 UTP cable to extend HDMI signals such as HDTV output over 330ft (100m) from the source. It is capable of transmitting uncompressed HD video up to 1080p and high-quality Dolby TrueHD, DTS-HD MA audio signals. HDXtreem's ...

Marketing Firm Dispels "Sexist" Comments with Humor

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: